Hot Playlist Strategy: Activism
Call it the Woke Playlist: On September 5th, as the Trump administra tion moved to end DACA, Spotify pushed out its No Moment for Silence playlist, with music and messages of support for Dreamers from Khalid, Demi Lovato, Camila Cabello and more. July's I'm With the Banned playlist paired U.S. stars with artists from countries targeted by the travel ban, like Pusha T and Syrian MC Moh Flow. Expect more playlists like these. "With this administration," says Jackie Jantos, Spotify's vice president of creative and brand strategy, "we won't run out of opportunities." J.L.