In Memoriam 2017: People We Lost This Year

We bid farewell to visionaries, iconoclasts and trailblazers – including Tom Petty, Chuck Berry and Chris Cornell – in music, film, TV and beyond

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Hugh Hefner
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Ted West/Getty 16/46

Hugh Hefner

Playboy founder Hugh Hefner, who helped to usher in the post-war sexual revolution via the racy publication, died of natural causes on September 27th. He was 91.

"My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom," Cooper Hefner, Playboy Enterprises' chief creative officer and Hugh's son, said in the statement. "He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history."

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