McDonald’s might want to reconsider its marketing strategy in Minnesota. Because right now, not even all the anytime breakfast in the world can assuage vexed Vikings fans.
After taking the lead in the NFC North in the middle of November, the Vikings’ loss to the Seahawks over the weekend now has them trailing the Green Bay Packers atop the division, by virtue of the Pack’s 30-13 Week 11 victory in Minnesota. And seeing as the Vikes still have the 10-2 Arizona Cardinals and a trip to Green Bay remaining on their schedule, the road to their first divisional title since 2009 just got a whole lot bumpier.
So, if you couple all that with a rivalry that spans state lines and dates back more than 50 years, you can understand why folks in the Land of 10,000 Lakes got a little agitated when McDonald’s accidentally sent a shipment of promotional Packers cups to restaurants in Minnesota.
— Brett Boese (@PBbboese) December 7, 2015
On the bright side, those people will get a free breakfast sandwich if the Packers beat the Cowboys on Sunday as part of the promotion. That’s a pretty good deal – especially considering the Vikings opened as 7.5-point underdogs against the Cardinals.
Unfortunately for the Vikings, that was just the latest slight by the burger chain. Head coach Mike Zimmer also had a bad experience with a different McDonald’s in Minnesota on Monday night, when he ordered a couple of cheeseburgers and only left the joint with one.
“I went to McDonald’s on the way home because I was hungry, and I ordered two cheeseburgers,” Zimmer said. “I only got one. That’s the kind of week it’s been.”
McDonald’s heard Zimmer loud and clear, though, and sent him 100 free burgers as an apology – maybe they don’t hate Minnesota after all. According to Vikings.com, the team will donate the burgers to the Salvation Army rather than letting Zimmer chow them down in one sitting, which seems like a wise decision.