Earlier this month, the UFC sold for a whopping $4 billion, making it the most lucrative transaction for an organization in sports history. As the president of the UFC and partial owner, Dana White took home a good chunk of change from the deal, too. According to ESPN, White received around $360 million from the sale alone with the potential for that figure to grow even further over the next five years based on incentives and nine percent ownership in the UFC’s net profits.
However, despite the big payday, the deal didn’t sit well with White initially. While on Jimmy Kimmel Live! on Thursday, White revealed that it it took him some time to get his head wrapped around it all and that he “Howard Hughes’d” himself — a reference to the billionaire business mogul who became a recluse from the late 1940s onwards — for a number of days.
“I can tell you this, and this is the honest to God truth: When this deal closed, it bugged me out a little bit,” said White. “It’s just, you know, when you make that kind of money and your partners — I’ve been with them for 20 years. So that’s all going to change. I have new partners now. I just kinda Howard Hughes’d myself up into a hotel room for a couple of days. I didn’t sleep or eat. It kinda freaked me out a little bit.”
White also talked about how he got started with the UFC — he and his partner Lorenzo Fertitta bought it for what now seems like the incredibly low price of $2 million from Bob Meyrowitz when it was failing — and gave the background story on how him and Donald Trump became best friends when asked why he spoke at the Republican National Convention in Cleveland, Ohio last week.