If you’re looking for 10 nights of unadulterated, adulterous fun, the Atlanta Hawks can make it happen. And your other team doesn’t even have to know about it.
To promote their Flex Plan for 2015-16 season tickets, the Hawks decided to go the risque route by creating a campaign inspired by Ashley Madison – the site tailored towards people in committed relationships who are looking for something on the side. Perhaps you’re familiar with their slogan (“Life is short. Have an affair.”) or the massive hack that revealed their membership is comprised almost entirely of fembots and members of the Duggar clan.
This is the Hawks we’re talking about, though – the same team that put on a successful Tinder-themed night during the regular season. This shouldn’t come as a huge surprise, especially if it keeps paying the bills.
To put the campaign in motion, the Hawks have hired three people named Ashley Madison, one of whom stars in a commercial urging you to feel “the rush of a new relationship.” The Hawks have even set up a hotline (855-HAWK-LUV) that puts fans in contact with a sexy voiced woman while they wait to speak to an actual ticket representative, according to ESPN.
“We were talking about how we wanted people to have a love affair with us, and we thought this was a playful way to do it,” said Steve Koonin, the team’s chief marketing officer. “Everyone thought it was a good idea, which actually scared me.”
Don’t worry, though – if you sign up, your secret is safe with the Hawks. That is, of course, unless a data breach catches you with your pants down.