On Tuesday, December 5th, Rolling Stone and Porsche produced an unforgettable live performance event at the Porsche Experience Center in Carson, California.
“Inspiration came in a single image,” says Matthew Lewis, Studio Technology Manager at Second Story, a design studio focused on unique storytelling. “It was all about having this rock star guitar player and this Porsche flying around the track.”
Guitarist Dave Navarro, a Porsche enthusiast himself, was an obvious choice for the project.
“I was like, my favorite car, my favorite job, let’s do it,” Navarro says. “It was a no brainer.”
Given that Navarro’s set would be live, they wanted to design the vehicle choreography to be an “extension of his instrument,” explains Joel Krieger, Executive Creative Director at Second Story.
They decided to use large display panels on the back of the cars that reflected the live audio processing and frequency analysis – in other words, they created a “personal music vis” for Navarro’s show, so he could do anything he wanted to do on stage.
Check out behind-the-scenes insight into the making of this special show in the video above.