TuneSat Launches Audio Technology to Detect Unlicensed Streaming - Rolling Stone
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TuneSat Launches Audio Technology to Detect Unlicensed Streaming

Program tracks copyright infringement on TV and online


This week, TuneSat launched new audio recognition technology to help music copyright holders recover royalties from unauthorized streaming. This exclusive technology will monitor millions of public websites to find songs streaming without licensing from their record labels. The New York-based TuneSat also introduced a secure administrative system with legal resources for copyright holders to be able to collect unpaid dues from copyright infringement detected both online and over broadcast TV by this new technology.

“TuneSat’s data tames the Wild Wild West of the Web, pinpointing the use of music online and providing the information needed to… put dollars back into the pocket of musicians,” CEO Scott Schreer said in a statement.

TuneSat’s technology will also be able to detect the unlicensed use of songs in fan-made music videos, movie trailers, podcasts and flash sites across the web. The technology can detect songs even over dialogue and sound effects.

In 2010, Universal Music Group teamed up with TuneSat to track and monetize song use on television. Nielsen employed TuneSat technology in Europe, and the Zappa Family Trust currently relies on their technology to monitor the use of Frank Zappa recordings.

“Our monitoring to date shows that 80 percent of music on TV is unreported,” COO Chris Woods said in October 2011. “There is more of a need than ever for global transparency around the use of copyrights.”

Through TuneSat, song detections surface not only as a link to where the music was found but also to the site where the content is hosted. After reviewing a possible infringement on licensing and royalty rights, subscribers can pursue the claim directly or go through TuneSat’s legal team, who specialize in copyright law for all countries monitored.

A monthly subscription to TuneSat varies depending on the number of tracks and whether it’s monitoring the web, broadcast TV or both. Last year, they introduced an affordable plan for independent publishers. The cheapest subscription plan is $10 a month to monitor 10 songs in the United States.

Audio files are uploaded for fingerprinting, which is a DNA extraction of sorts to be stored in the TuneSat archive. Then, TuneSat immediately begins searching and delivering tracked results to the client’s dashboard.

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