Over the past decade, the Dutch house DJ Tiësto has emerged as an EDM scene leader with his finger on the pulse of its culture. Last year, he launched his clothing line CLVB LIFE, which featured black and white t-shirts with pastel graphic prints for men and women. Now he’s expanded his fashion vision in a collaboration with the brand Guess for its Guess/Tiësto Nyt Lyf Collection, which you can check out in these exclusive first photos.
Set to hit stores on October 10th, the 22-piece capsule line includes button-down shirts, black and indigo skinny-fit jeans, leather and coated-twill jackets, graphic tees and more. Some of the clothes feature bright, striking blues and reds, while others display the Nyt Lyf logo in muted grays. The DJ worked with the designers at Guess in the goal that the clothing reflect the relationship that fashion has with electronic music.
The collaboration came about after Tiësto formed a friendship with Guess CEO and Creative Director Paul Marciano. “He is more than just a DJ,” said the CEO in a press statement. “He is very multi-faceted and truly understands what it takes to build a brand.” The latter sentiment rings especially true when considering all that Tiësto has put into building his own brand. In addition to releasing countless records of his upbeat, synth-heavy floor movers, the DJ has contributed music to video games, worked as an ambassador for the AIDS charity dance4life and toured the world repeatedly.
This fall is proving equally busy for the DJ. On Sunday, he will headline the main stage of New York’s Electric Zoo festival, which also features the EDM heavyweights Skrillex, Diplo and David Guetta. After that, he’ll embark on his Club Life College Invasion tour beginning in Syracuse on October 2nd, which will take him to 15 cities around the United States.
Tiësto sat down with Rolling Stone to talk about his latest foray into fashion, the style basics of the EDM world and his love for the road.
Why did you want to collaborate with Guess?
I’ve always had a lot of respect for Guess. I think their clothes are really well made and I like how they are a global brand, kind of like my music. The collaboration [with Guess] has given me a lot of creative inspiration, as well as really helped me understand how the fashion world works.
How did the collaboration come about?
It happened really organically. Paul Marciano and I became friends, and we both felt that it would be a successful adventure together. Plus, Guess are the perfect clothes for my audience. They are sexy, well-fitted, perfect for a night out at a club.
How will the line differ from what you offer with CLVB LIFE?
This collection is a lot larger than my first CLVB LIFE one. We focused on tees for CLVB LIFE. With my Guess-designed line, there are jeans, leather jackets, tees and more. They are both inspired by the same things, though.
What sorts of things?
It reflects a lot of elements around electronic music. A big part of the lifestyle is about looking sharp and dressing for the occasion. The line reflects that desire and is focused on the sorts of looks that I stand for.
How did you guide the Guess designers toward the looks you wanted?
I worked really closely with their team when I was in Los Angeles. My role was more of artistic direction: telling them elements that I do and don’t like, cuts that I think work for my crowd, detailing the things that I’d like to include and the overall concept. They’ve got some incredibly talented designers there that were able to work with my ideas to create the line. I’m really excited about seeing how it goes down.
One thing that stands out about your clothes is the stark color combinations on the t-shirts.
With my collection, some inspiration was taken from the look of the LED screens at my concerts. The lights and video projections are an essential part of my shows. I want everyone at my show to have the best experience I can give them so they never forget it. The lighting, LED screens and pyro are all part of this experience, bringing another dimension to the show.
Speaking of playing live, you’re embarking on your second Club Life College Invasion tour in October, around when the Guess line comes out. What are you looking forward to most about this installment?
The last tour was such a whirlwind. It was amazing to travel so rapidly through the States. Every city has a story and experiences attached to it, and the energy of the crowds was amazing. I’m excited to dig a little deeper into the United States. I had such a good time on the last college tour and I felt very connected to the people. The production we’re taking with us is going to be bigger than any dance act has taken to a college market before.
Finally, since this is a “college invasion” tour, what is it exactly that you expect concertgoers to learn?
Good question. I guess I want people to learn what a truly good time is.