Pornhub Launches Record Label - Rolling Stone
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Pornhub Launches Record Label

A rep for the site says it’s looking for “mature lyrics for an adult audience; no boy bands or teen-pop”

Porn Hub RecordsPorn Hub Records

Pornhub has launched a record label.

Meaghan Browning/Getty Images

“Bow-chicka-wow-wow” has apparently become a golden oldie in the porn industry. The self-proclaimed Number One free porn site in the world, Pornhub, is now going into the music business. Today marks the launch of Pornhub Records, as Billboard reports, and the site has launched a contest to find the “ultimate” Pornhub anthem.

Although the process of signing acts is an ongoing endeavor for the label, which has not yet announced any artists (no, not even Coolio, who was rumored to have a deal with the site), the site is looking to find a Pornhub-themed tune via a song search contest. The contest winner will receive $5,000 to make a music video, video placement on Pornhub TV and a guaranteed minimum of 500,000 views of his or her video. Coolio’s “Take It to the Hub” clip garnered more than half a million views in a week, according to Billboard. The winning song does not guarantee a deal with Pornhub Records.

“We’re looking for acts that aren’t necessarily porn-focused,” Pornhub vice president Corey Price told Billboard. “We’re an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boy bands or teen-pop, for instance.” So far, submissions have run the gamut from rap and country to what Price calls “erotic folk.”

“We’ve always seen a strong music presence from the beginning of Pornhub,” Matt Blake, the site’s head of PR and marketing, said. “Artists upload their own stuff, like uncensored tracks and R-rated versions of songs.” Notable examples include EDM producer FaltyDL, whose “Greater Antilles Part 2” clip hit Pornhub two months ago, and art-rockers Xiu Xiu’s “Black Dick,” whose title didn’t really stick out from the rest of the videos on the site but nevertheless has amassed nearly 73,000 views over the last eight months. Similarly, German metallers Rammstein’s seriously NSFW video for “Pussy” debuted on another porn site in 2009, but has still garnered hundreds of thousands of views on Pornhub.

The Pornhub Song Search Contest will stop accepting entries on November 30th. One notable rule, that applies all across Pornhub: All entrants must be at least 18.

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