Sure, Pokémon Go is fun, but what's made it such a phenomenon? According to artist and director of New York University's Mobile Augmented Reality Lab Mark Skwarek, it's been years in the making.
While the augmented reality technology that makes the game possible has existed since around 2008, only now do we all have the hardware in our pockets to make it possible on such an overwhelming scale. But what could they improve about the game – and what is Skwarek looking forward to this fall that he says will "change the face of video gaming?"