Marijuana will be available to purchase legally at Outside Lands this year after the festival received the green light from the San Francisco Office of Cannabis Wednesday, the San Francisco Chronicle reports. The festival was granted the city’s first temporary sales permit just days before Outside Land kicks off August 9th at Golden Gate Park.
For attendees over 21, vendors selling legal weed at Outside Lands will be located in an area aptly dubbed “Grass Lands.” While Grass Lands launched last year, it only functioned as a “curated cannabis experience,” offering visitors the chance to smell botanical terpenes and try weed-less edibles.
With the temporary sales permit, however, attendees will be able to purchase up to seven grams of non-concentrated cannabis (i.e. plant material), and two grams of concentrates (vape oils, edibles), across all vendors. Grass Lands will reportedly feature about 12 cannabis companies this year, most of whom sell their wares on the San Francisco delivery app Eaze, which is a sponsor.
Jason Guillory, the marketing director NUG, one of the companies that will be at Grass Lands, tells Rolling Stone, “[O]ur mission is to normalize the industry, so having an activation at a major U.S. festival, and the first of its kind to allow cannabis sales and consumption — is an enormous breakthrough. It’s an awesome opportunity to display the creativity, innovation and actual production that goes into cannabis.”
Kiva Confections, another cannabis company participating in Grass Lands, sees this as a historic moment. “Allowing public consumption at Outside Lands brings the plant and its users out of the shadows and shows that cannabis can be elevated, sophisticated, and normalized,” says co-founder Kristi Knoblich Palmer. “So many people we met last year were new to both Kiva and cannabis, so we’re excited that they get to actually experience the products this year.”
Outside Lands’ temporary sales permit comes after San Francisco officially adopted new rules to authorize “sales or consumption… in connection with temporary events.” And while Outside Lands will be the first major festival to offer legal weed on site, other smaller festivals in California, such as Northern Nights in Mendocino County, introduced legal cannabis sales earlier this year.
San Francisco’s new rules governing temporary weed sales do come with some caveats though. Even though recreational marijuana use was legalized in 2016, using it in public generally remains illegal. As such, there will be a dedicated consumption area at Outside Lands, which will be kept separate from the vendors so they’re not at risk of a contact high. Additionally, both areas will be hidden behind opaque barriers.