Madonna'a Material Girl Line Unveils Georgia May Jagger Campaign - Rolling Stone
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Madonna’a Material Girl Line Unveils Georgia May Jagger Campaign

The teen brand partners with Mick’s daughter

georgia may material girl

Georgia May Jagger poses during a photo shoot for Madonna's Material Girl clothing line.

Courtesy of Material Girl

As Madonna cruises around the world on her sold-out MDNA tour, her youthful Macy’s clothing line (co-created with her daughter, Lourdes) welcomes a new model: Georgia May Jagger, daughter of Mick. Shot backstage at Madonna’s tour rehearsal at Nassau Coliseum in New York, Jagger’s ads sponge up the backstage milieu, with the model cast as a young performer lounging between sets. She flashes a moody smile – a Mick-endowed smirk with an infamous gap that clearly mirrors Madonna’s own – as she sports ensembles that bridge typical 2012 streetwear with doses of Madonna and Lourdes’ own style.

Material Girl’s latest collection is also heavy on what passes as “rock & roll” flair, with leather jackets, boots and jeans figuring heavily into its staple looks. The choice of Jagger as the brand’s new poster girl is rather fitting, given her royal rock lineage and reputation as a young bright thing in the modeling world. Plus, it all comes naturally to the 20-year-old: “I had so much fun shooting this campaign,” the model said in a release. “I spent a lot of my childhood backstage hanging out around amps, so this photo shoot brought back a lot of memories.”

Meanwhile, she’s earned Madonna and Lourdes’ stamp of approval. “We think Georgia May has great style and perfectly captures the energy and free spirit of the Material Girl Fall line,” they praise in a statement. Perhaps in Jagger, they’ve found their true muse, and she will go on to outlast former rock-loving Material Girl campaign faces Taylor Momsen and Kelly Osbourne. Even more significantly, perhaps she will advance even further and become Madonna’s muse for Truth or Dare, the singer’s more mature, upcoming women’s clothing and accessories collection.

Madonna and Lourdes Search for the Ultimate Material Girl


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