Lana Del Rey Debuts Lynchian H&M Commercial - Rolling Stone
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Lana Del Rey Debuts Lynchian H&M Commercial

Singer covers ‘Blue Velvet’ in eerie new clip

Lana Del ReyLana Del Rey

Lana Del Rey


Lana Del Rey’s creepy, low-lit ad for H&M hit the web this weekend and, naturally, everyone has been quick to point out its “Lynchian” qualities. The short clip’s noir, discomfiting mood – and likeness to the filmmaker David Lynch’s canon – is enhanced by Del Rey’s doleful cover of Bobby Vinton’s 1963 dewy-eyed prom song “Blue Velvet.”

In the commercial, Del Rey appears chillingly mannequin-like as one of her favorite Americana personalities, a lounge singer. She croons the song while wearing a pink angora sweater and leggings in front of an audience of waxen people who dab their eyes with hankies. Nearby, three equally emotionless clones of Del Rey sit on a velvet sofa in matching sweater-and-skirt combos. The singer pouts her way through a hypnosis session and a mysterious phone booth call, surrounded by action but never reacting. She remains unfazed throughout the clip, making it feel darkly humorous (and very self-aware). As a little man runs by at the end and pulls the power supply, silencing her, she finally appears in on the joke and cracks a (muted) smile.

Watch Lana Del Rey’s H&M commercial below:

In This Article: Lana Del Rey


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