“I can’t run from where I came from, nobody can,” begins Katy Perry’s bio on Adidas.com. But the bubbly singer can keep up with the world’s athletic elite, it seems. She’s enjoyed a fruitful affiliation with the sports empire since 2011, starring in a TV spot and appearing in a colorful array of their girlier selections ever since. For her latest ambassador duties, she joins Lionel Messi, David Beckham and Derrick Rose for the brand’s new ClimaCool Seduction campaign, in which she serves as the exclusive female star. The accompanying 60-second TV ad debuted yesterday to the remixed sounds of Perry’s song “Part of Me.” It features athletic cameos from London, Moscow, and San Francisco,while Perry herself runs along a scenic setting in Los Angeles, decked out in pink and purple Adidas running gear.
Her jaunty ensemble manages to complement her Windex blue hairdo, which seems in need of a touch-up (note the roots). On her miracle mile, she runs into her friend, designer Jeremy Scott, who has a longstanding collaboration with Adidas. As for Beckham, no words need be spoken. Just observe.
Watch the new ClimaCool Seduction by Adidas ad here: