Cover Girl has added progressive R&B star Janelle Monáe to its legion of new spokesmodels, alongside fellow musician Pink, whose inclusion in the cosmetic giant’s new campaigns was announced last week. Together, the women represent an invigorated marketing approach for the brand, which seems to be newly invested in inviting unique female personae to broadcast its image. Monáe, whose campaign is set to launch in Vogue next month, seems thrilled by the opportunity to reach a new audience.
“I believe it’s time that women truly owned their superpowers and used their beauty and strength to change the world around them,” she said in a statement. “One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique.”
Monáe has recently enjoyed an upswing in mainstream popularity, thanks to her guest role on fun.’s Number One hit “We Are Young,” but has garnered plenty of acclaim for her solo future-soul work and her distinct, androgynous personal style. How that plays in the traditionally feminine field of beauty marketing will be interesting to witness indeed.
In addition to Pink, other current Cover Girls include Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Olympic athletes Jennifer Kessy and Marlen Esparza.