Givenchy Unveils Rave-Fueled Fall 2012 Campaign
He’s dressed up Madonna in Gothic equestrian garb and bestowed Kanye and Jay-Z’s Watch The Throne album with urban-baroque grandeur. Now Givenchy creative director Riccardo Tisci is putting a musical spin on his own label’s image. For the freshly unveiled Givenchy Fall 2012 ad campaign, Tisci hired enigmatic Nineties supermodel Stella Tennant to star as a darkly decadent raver in a surreal, refracted setting that reflects the “euphoric energy” he sought to bring to his latest collection. This being Givenchy, these are not your typical #PLUR kid rave clothes; Buffalo platforms and “My Little Pony” hair colors are nowhere in sight. Tisci’s renegade dancing queen is still desirably dramatic, and expensive – she favors over-the-elbow leather gauntlet gloves, cloven-hoofed boots, lush tech fabrics and the color purple. Think The Girl With the Dragon Tattoo’s Lisbeth Salander exploring the wardrobe of her distant Hackers cousin Acid Burn.
Tisci has always been keen on athletics. Preceding this latest work, he explored a Gothic sportmanship theme for Spring Couture; models wore ornate nose rings and ballgowns made of mesh and posed on a basketball court. The feel was both aerodynamic and regal, similar to the powerful aura Madonna conveyed at this year’s Givenchy-clad Superbowl performance.
Former French Vogue editor Carine Roitfeld styled the shoot. Meanwhile, Mert Alas and Marcus Piggott were the ideal photographers to capture the high-octane nightlife energy Tisci described. Speaking to WWD, the designer enthused: “It is about happiness and the freedom of expressing yourself with your body. It shows a dynamic, happy and fun world, which is what fashion needs.”
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