Deadmau5, Rolling Stone’s current cover star, is an icon to the EDM set, with his propulsive productions and visually aggressive live shows leading the stateside dance revival. Of course, he also has a trademark look: his signature mouse helmet (the “Mau5head”), worn to all his shows and public appearances, is the most famous electronic prop since Daft Punk’s Tony Gardner-designed L.E.D. Tron suits, which clearly inspired his transhumanist gear.
Now Deadmau5’s notorious twist on the Disney staple has inspired a clothing collection. Rolling Stone can reveal exclusively that Neff Headwear, the activewear brand that has outfitted the DJ for two years, is partnering with the electronic superstar to release “Neffmau5,” a collection of vibrant, co-branded shirts, hoodies and, yes, hats.
The eight-piece collection (four tees, one crewneck, one hoodie and two snapbacks) naturally center around the “Mau5head,” resulting in a hybrid logo that plants mouse ears on Neff’s “suckerface” image. Expect to see them pop up at raves near you this summer.
“It was easy to put ears on the Neff face for an instantly legit logo, right?” Deadmau5 tells Rolling Stone. “I love the street and snowboard scene. The people involved are the people I see at my shows, so it made sense to hook up with a cool company like Neff to work on a collaboration.” Shaun Neff, the brand’s founder and CEO, calls the partnership “super exciting.”
The Neffmau5 collection will launch nationally on July 15th and will be available online and at a range of retailers.