Beatles Musical ‘Rain’ Turns A Profit On Broadway
Rain: A Tribute to the Beatles on Broadway has recouped its initial $2 million investment in just seven weeks at the Neil Simon Theater. The show, which presents the history of the Beatles as a concert revue, has clearly connected with an audience hungry for reverent live performances of the band’s classic hits — despite being dismissed by some critics as glorified karaoke.
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Though Rain’s run on Broadway is presently open-ended, the production will close at the Neil Simon Theater on January 15 and reopen at the slightly smaller Brooks Atkinson Theater on February 8. The change of venue will make room at the Neil Simon for the new musical Catch Me If You Can, an adaptation of the film by Steven Spielberg.
Producers Will Get Their Money Back, and Then Some, as ‘Rain’ Recoups on Broadway [New York Times]