Animal Collective Launches New Interactive Website Inspired by Guggenheim Installation - Rolling Stone
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Animal Collective Launches New Interactive Website Inspired by Guggenheim Installation

Site fuses song stems for unique visitor experiences

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In March 2010, Animal Collective teamed up with Danny Perez, the visual artist who directed their videos for “Summertime Clothes,” “Who Could Win a Rabbit” and “You Can Count on Me,” to create a multimedia installation in New York City’s Guggenheim Museum.

The installation, titled “Transverse Temporal Gyrus” (TTG), featured original songs blasting out of 36 speakers set up in the museum’s spiral staircase. The installation was recreated into an interactive website, which launched last week.

“One of the best things about doing TTG with Danny was the opportunity to give the audience at the Guggenheim a unique experience that could never be recreated,” Animal Collective member Geologist (real name Brian Ross Weitz) said in the statement. “The only disappointment was the inability to share it with more people, and this website finally allows us do that in some way, while ensuring that every individual experience will still remain just as singular and unique.”

Now, anyone with an internet connection can download the audio player, which randomly sews together different song stems to create a new listening experience every time the program is run.

“The TTG code was written very quickly over a three-day period, and much of the haste and fever of my marathon coding sessions has been preserved in the tangle of patch cords, idiosyncratic syntax and quasi-organic piles of code objects,” sound engineer and TTG developer Stephan Moore said in the statement.

The TTG visuals can be viewed by browsing the website on a “modern web browser” like Safari or Chrome (sorry, Internet Explorer). Scrolling down takes you deeper into the TTG universe to discover new visuals and videos.

Animal Collective’s Offbeat Art Project Comes to the Guggenheim


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