A Brief Timeline of Companies Dumping Donald Trump - Rolling Stone
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A Brief Timeline of Companies Dumping Donald Trump

Macy’s has joined Univision, NBC and others in dropping Trump in light of his comments about Mexican immigrants

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Macy's announced Wednesday morning that it would stop carrying Trump-branded products.

Paul J. Richards/Getty

The Donald has had quite a couple of weeks.

Trump announced a presidential bid on June 16 in a speech that included repeated boasts about his vast wealth and a delusional proclamation that he would be “the greatest jobs president that God ever created.” But among the head-scratchers and laugh lines in Trump’s speech, there was also a healthy dose of racism and xenophobia.

“When Mexico sends its people, they’re not sending their best,” he told the crowd at Trump Tower. “They’re not sending you….They’re sending people that have lots of problems, and they’re bringing those problems with us. They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.”

Though Trump – somehow – seems to be enjoying healthy poll numbers, his characterization of Mexican immigrants as rapists and drug dealers didn’t fly with a number of consumers and business leaders on both sides of the border. Here’s a timeline of how the dominoes have fallen for Trump over the past week.

June 25: Univision

The largest Spanish-language television network in the United States was unimpressed by Trump’s remarks and swiftly announced that it had canceled its planned broadcasts of the Miss USA and Miss Universe pageants, which Trump co-owns.

In response, Trump sued the network for $500 million, calling the move “a politically motivated attempt to suppress Mr. Trump’s freedom of speech under the First Amendment as he begins to campaign for the nation’s presidency.” (Who knew the First Amendment covered one’s right to have a beauty pageant broadcast on a particular TV station?)

In statement (posted on Instagram, naturally), Trump blasted Univision for “abandon[ing]” the “fifty one wonderful young women” who plan to compete for the Miss USA crown – a curious show of support from a man who allegedly marches contestants before him pre-pageant so he can deem them attractive, or not.

June 29: NBC

NBCUniversal soon followed in Univision’s footsteps, announcing that it would no longer air Trump-owned pageants.

“At NBC, respect and dignity for all people are cornerstones of our values,” the network said in a statement. “Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump.”

The network also reiterated that Trump will no longer participate in the reality show The Apprentice, which he’s hosted for more than a decade. (Trump said he would stop appearing on the show because of his presidential campaign.)

June 29: Televisa

Grupo Televisa SAB, which Bloomberg describes as the “world’s largest Spanish-language media company,” dropped Trump in a similar fashion, noting in a statement that “Mr. Trump hasn’t demonstrated understanding or respect toward Mexican migrants and has offended the entire Mexican population.”

In addition, the company, which owns the Mexican pageant that feeds into Miss Universe, said it would not be sending a Miss Mexico contestant this year.

June 30: Ora TV

Ora TV, a network controlled by Mexican billionaire Carlos Slim, joined the Trump pile-on Tuesday afternoon.

“[W]orking with such a closed-minded person would simply not work. Trump’s comments are racist,” said Ora TV chairman Arturo Elías Ayub, who is Slim’s son-in-law. “At Grupo Carso” – Slim’s holding company – “we are 100% inclusive, we respect all people, we respect all sexes, races, religions and nationalities. Trump does not think this way. It is difficult to work with a person that does not share our values.”

July 1: Macy’s 

The latest company to dump Trump is U.S. department store chain Macy’s.

Donald Trump

The company said Wednesday morning that it would cease to carry the Donald J. Trump Collection of men’s clothing and jewelry, as well as his line of bottled water and Empire by Trump fragrances.

The announcement came after a MoveOn.org petition urging Macy’s to “Stop doing business with Donald Trump, (an open, public bigot) NOW!” garnered close to a million signatures.

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