The 2000s were a time when a lot of things were in flux – music and fashion were more closely intertwined than ever before, with pop stars and instant stardom dominating the decade with the advent of the Internet.
“I think the aughts were a time when we all made the Internet a daily part of our lives,” says Rolling Stone executive editor Justin Ravitz, citing Napster and Limewire as two early forays into a new kind of music distribution. “And then we discovered YouTube. … It was kind of the early days for some of the hugest stars of today – I mean, [look at] Justin Bieber, Alessia Cara, Charlie Puth – and you have other artists who find a way around traditional recording studios, recording contracts, and they make a name and a voice for themselves via the Internet, via YouTube.”
In the fifth episode of our six-episode docu-series connecting music and fashion, we look at how pop stars, accelerated fame, broken barriers and the Internet helped to shape the first decade of the 21st Century – after all, the Internet allowed music fans and music creators to share a common platform, a shift that drastically impacted the industry as a whole.
“Musically, that creates a golden era because artists are experimenting and they don’t really have a safety net,” musician Jon Batiste explains.
See other episodes in the series below.
Watch 1960s Style, Trends Revisited: British Invasion, Hippies, Woodstock
Watch 1970s Style, Trends Revisited: Disco, Punk Rock, David Bowie
Watch 1980s Style, Trends Revisited: Prince, Michael Jackson, Madonna, Early Hip-Hop
Watch 1990s Style, Trends Revisited: Grunge, Hip Hop Golden Era
Watch 2010s Style, Trends Revisited: Social Media Explodes, Stars Brand Themselves 360