Ah, the Super Bowl: that de facto national holiday when 108 million Americans whip up their signature bean dip, huddle around the TV and watch. . . commercials? Just like the game, Super Sunday's ad blitz has become appointment viewing, much to the delight of sponsors everywhere. In the old days (we miss you 1995, with your Bud, Weis, and Er frogs), it was a complete surprise as to what spots were running. But thanks to the miracle of the Internet – and clever social media marketers – many plugs have popped up online. As a result, we've curated a one-stop shop to preview all of this year's broadcasts. Many are hilarious. Others are underwhelming. But at least you won't miss a beat when you refill your beer. —Rob LeDonne
Every Super Bowl needs a stupid spot, and Audi fills this year's void with "Doberhuahua," featuring a plug for the company that comes out of nowhere and a cameo by famed dog-lover Sarah McLachlan. The German automaker will turn heads with this 60-second ad. But aside from that, isn't the CGI creepy?
This is what would happen if Oliver Stone directed a romantic drama. The cologne company gets points for featuring some breathtaking shots (and crisp cinematography), but the whole affair seems off-kilter. And did you catch a glimpse of that Taylor Swift look-a-like?
There must be a law somewhere that mandates candy commercials be funny and stupid. Butterfinger hits both categories to the tee with this silly spot that juxtaposes couples counseling with the famed Nestlé snack. Successes aside, who else misses Bart Simpson's epic ads from the '90s? Who can ever top that?
We have no idea what CarMax does or what they're promoting. But this commercial, which features everything from a clapping statue to a elderly man getting saved from a fire, will definitely have people talking on Monday morning. Bravo, CarMax, on a weird yet workable spot.
Throughout the years, Cheerios spots have always tried to tug at the heart strings. This one is no different. Sometimes less is more.
This ad for Chevy's full-size pickup is pretty perplexing and spurs a ton of questions. One of the most pressing: Why were they playing Hot Chocolate's "You Sexy Thing" while showing a bunch of cows? In this case, some things are better left unsaid.
Chobani, one of the main players in the Greek Yogurt game, offers a throwback to a time when country markets ruled the game. The funny premise (and sweet song placement from none other than Bob Dylan) should compete well with Oikio's ad, which features a reunion with the cast of Full House.
This Coke spot is funny, heartwarming and memorable. However, when thinking back to past Coca-Cola ads (polar bears!), this doesn't do the trick. On the upside, Lambaeu Field will get a some nice screen time – which is more than can be said for the poor Green Bay Packers.
Now in its eighth year, Frito-Lay's Crash the Super Bowl contest challenges ordinary Americans to create their own ads. Five are selected to air in primetime and viewers are asked to vote for their favorite. Super Bowl XLVIII is no different, and it looks like the chip company received a bevy of stellar submissions. This one, which features a faulty time machine, is sure to make even the most cold-hearted bastard crack a smile.
A Super Bowl Sunday without a shirtless David Beckham is like Thanksgiving without a turkey – it just wouldn't feel right. The Swedish clothing company scored some major buzz with the English footballer in the past, so they're back at it again, abs and all. Sadly, whatever they do will never top Saturday Night Live's spoof from last December.
Honestly, we can't tell the best part. Is it The Big Bang Theory's Johnny Galecki trying to charm a fellow traveler? Or comedian Richard Lewis' random appearance? Perhaps Jeff Bridges' cheery voice-over? The answer is: all of the above.
Let's face it: America is a real sucker for TV reunions, and yogurtiers Oikos are well aware of this. As a result, they lined up John Stamos and the merry men from Full House to appear in a sure-to-be discussed spot for this Sunday. On the downside, the fact that the guys from Full House have already reunited on both Good Morning America and Late Night with Jimmy Fallon weakened the novelty of it all.
You may have heard the brouhaha about this commercial, which seems innocent enough and features Her's Scarlett Johansson pushing a homemade pop machine. However, throw in the fact that Israeli manufacturer has a production plant in the West Bank and it's easy to see why this spot has people up in arms (and why it has already banned from airing this Sunday). Even worse: the spot isn't even that clever to begin with!
"A Better Web Awaits" does a good job of describing what the New York-based company actually does (build websites.) Unfortunately, the entire premise was done ten years ago by Dave Chappelle in a sketch called "If the Internet Was a Real Place." Maybe Squarespace's agency can think of a more original idea between now and Super Bowl XLIX.
When you combine Brooklyn Nine-Nine's Terry Crews and the Muppets, something fun is bound to happen. As the friendly puppets take Mr. Crews on a ride in their trusty Toyota, some typical Henson shenannigans go down. One burning question though: Nevermind a road test, can Kermit and Co. actually drive?
Car companies go one of two routes with their Super Bowl ads by either making them heartwarming or silly. Volkswagon's "Wings" is the latter and showcases a bunch of German engineers literally sprouting wings. And what twentysomething wouldn't wear a t-shirt with the commercial's best line: "I hate these wingy-thingys"?
Pistachios' ad team are some pretty clever folks. They exclusively rely on strange celebrity endorsements, featuring everyone from Psy to Snooki and even the Prancercise lady in the past. Here, Stephen Colbert appears in his first spot and, depending on how you look at it, reaches either a new high or low.