With the Falcons and Pats only a few days away, savvy brands who shelled out big bucks for a Super Bowl ad are making the most of the all-consuming hype by leaking (aka releasing) their spots to the masses beforehand. This year's crop of commercials hawk everything from avocados to Audis and features famous folks ranging from Bieber to Brady. For a much-needed distraction from the current political climate, here are 15 of the most notable future Super spots, from the super awesome to the downright stupid.
Melissa McCarthy takes centerstage in this Kia Super ad which takes the concept of environmentalism to a whole other level. An epic journey, McCarthy's tree/ice-cap/and whale-saving measures are just like one of her movies. Luckily, this one's only 60 seconds long.
Carolina Panthers star player Cam Newton may have missed the Super Bowl this time around, but cheer up, Cam, because at least you'll make an appearance in this Buick commercial? Also featuring the lovely Miranda Kerr, this ad is a humorous take on a pee wee football game in which Newton himself takes the field amongst a group of tikes.
Set to the pulsating beat of Sia's 2015 track "Move Your Body," this Lexus offering features a bunch of folks dancing around some Lexuses… and that's about it. Sure, the car looks nice and the visuals are sharp, but couldn't they at least had the actual Sia make an appearance or something?
Approaching four million views on YouTube alone, this hilarious ad for Mr. Clean is already a bona fide viral hit even before Super Sunday. Featuring a kinda creepy, kinda studly CGI Mr. Clean, the clever commercial is good for a solid belly laugh.
Sure, combining a car commercial with sentiments about women's equality might seem like a tasteless way to simply sell out a worthy cause, but we'll take all the positive gestures we can get these days. Audi pulls on the heartstrings with this Big Game, which hopefully ends before anyone notices that you started weeping into your nachos.
Starring Jason Statham and Gal Gadot, Wix.com’s Super Bowl commercial is like a mini action film that showcases Statham doing his usual badass schtick. A James Bond-style takedown, this spot will have you yearning for Statham and Gadot in a Bond film of their own. Not bad for an ad for a dull website-building platform.
A bespectacled Justin Bieber?! Gronk dressed as a caveman?! A dancing Terrell Owens!? This commercial for T-Mobile packs in the star power as they chronicle the history of end zone celebrating thanks to Professor Bieber himself. Simple, funny, and soaked with celebrity, T-Mobile seems to know what fans want in a Super spot.
What happens when you combine acting legend John Malkovich with website-building platform Squarespace? This spot features Malkovich on the phone… and that's pretty much it. It's no frills, but for Squarespace's big Big Game ad– it would have been nice to see at least some frills.
In chronicling Anheuser-Busch cofounder Dolphus Busch's (supposed) immigration from Germany to the United States before starting his famous company back in the 1800s, Budweiser has waded into prickly territory considering our present day immigration situation. Whether or not the ad is viewed as anti-Trump or not, it's an epic, cinematic look at what it takes for some to pursue to American dream.
Taking the sting away from impending Tax Day (at least for a moment), Turbotax goes the comedic route with this ad featuring everyone’s favorite clumsy storybook character Humpty Dumpty. In a clever way to market their tax-preparing phone app, the company doesn't use flashy stars or gratuitous shots: just good, old fashioned silliness.
Honda's ad for their new CRV employs a walk down memory lane as they've literally brought yearbook photos for stars as varied as Tina Fey to Stan Lee to life, complete with specially-recorded dialogue from the famous bunch. It's a smart way to turn some heads during the Big Game while featuring a ton of big names, and will surely go down as one of the best ads from the game.
Known for their inventive "You're not you when you're hungry" spots which have featured everyone from the likes of Betty White to the late, great Robin Williams, Snickers is going a different route this year by producing a live commercial with the help of Star Wars star Adam Driver. It's the first time since 1981 a brand has tried to pull of a live commercial (that’s when beer company Schiltz had a live taste-test), so there’s no guessing what may happen. According to this teaser, at least there'll be stunt horses.
During this year's big game isn't the only time you'll be able to catch a glimpse of star quarterback Tom Brady. This clever spot brings the power of instant replay technology to Brady's typical morning routine as we see him brushing his team and flipping pancakes. However, it's a stretch to imagine that Brady lives alone in something akin to a bachelor pad when we all know who he actually wakes up next to.
Showcasing a hapless guy trying to woo his girl Katie, the chewy colorful candy brand Skittles shines with this silly ad that boasts some bona fide giggles thanks to a hungry family and a scene-stealing appearance by a rodent. Yes… despite the fact the world is burning around us, we still are allowed to laugh sometimes.
It's safe to say this isn't your father's (or your) Nintendo anymore. In this extended Super spot for their newfangled Switch, Nintendo offers highlights of the fun to be had while giving their latest console a whirl to the soundtrack of Imagine Dragon’s new song "Believer." They've definitely come a long way from Duck Hunt.