The Hot List 2017: People and Trends We’re Talking About – Rolling Stone
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The Hot List 2017: The People and Trends We’re Talking About the Most

From Cardi B to future A-list actors to the thinkers and creators who could save the world, here’s who and what made Rolling Stone’s annual list

The Hot List 2017: The People and Trends We're Talking About the Most

Welcome to our annual Hot List – our tour of the most exciting corners of pop culture, where the weirdest and freshest ideas are coming from. We check out the voices that are giving us reason to get excited about the future – the musicians, the filmmakers, the activists. If anyone sums up the state of hotness in 2017, it’s our cover heroine Cardi B – as the great woman herself would say in “Bodak Yellow,” only the real can relate.

But Cardi is our Hot Issue cover girl because she’s a lot more than just the year’s most thrilling pop rebel. She’s a philosopher who understands that in a year like 2017, a year jam-packed with dread and terror and minute-by-minute insanity, a year that keeps bombarding you with reasons to give up and hide away and tune out, realness is resistance. The stars of our Hot Issue tap into that realness – it’s there in the beats of Latin trap, it’s there in the hard-ass comedy of Tiffany Haddish, it’s there in the deceptively smooth Swedish grooves of Northern Electronics. It means young musicians like Lukas Nelson or Portugal. The Man looking for innovative ways to build on the past. It means hearing new resonance in elder voices from back in the day, whether that means Michael McDonald or Freddie Mercury or the indestructible Britney Spears. In 2017, hotness is not just a matter of how you sound or how you move or what you build. It’s about how you envision the future. And as Cardi would say, it means walking boldly into that future, even if that means walking in bloody shoes. Walk on. 

Illustration by Sacha Lecca

Hot Relic: Pre-Trump Conspiracy Theories

Remember conspiracy theories? You know, the sinister secrets our government used to hide from us, back when we believed our government would bother to hide things? It already seems strange to recall the old-school conspiracy culture 
from the days before Trump. Chemtrails or FEMA camps
 or the Loch Ness Monster 
seem downright quaint compared to what this administration does in plain sight.
 Comeygate? There’s no secret tape. There’s Trump on network TV telling Lester Holt
 he fired the head of the FBI 
because of his Russia investigation. This White House gang makes vintage conspiracy theories look like basketball stats from the 1950s, when the NBA was full of slow white guys, or baseball records before the steroid era. People used to worry whether the moon landings were faked, just as they used to wonder if anyone would ever break Roger Maris’ home-run record. People were easier to impress back then.

These days, real life is a conspiracy theory. People used to get bent out of shape about rumors that Obama’s paperwork was out of order with regard to his birth certificate. But the loudest and angriest birther of them all is now the president – and when it comes to paperwork, he won’t even release his tax returns. This White House’s public shenanigans are so much crazier than anything people used to whisper about in hushed tones. Remember the shadowy plots of yesteryear? Did the CIA kill Bob Marley? Did the FBI kill Martin Luther King? Did the CIA, the FBI, the Cubans, the Bush family, the Secret Service, the New Orleans Mob, the Chicago Mob, the Rosicrucians and the 1962 Mets kill JFK? Does the Illuminati have a New World Order headquarters beneath the Denver airport? Is Paul dead? Is Tupac alive? Is Stevie Wonder blind or just faking it?

used to be an element of fun in conspiracy hunting – a frisson of “The
Truth Is Out There” bravado. Now the average citizen has enough trouble
just trying to keep track of all the White House crimes we already know about,
the ones nobody attempts to deny. That’s the root of conspiracy nostalgia: We
used to believe the powers that be took us seriously enough to hide nefarious
secrets. We Americans flattered ourselves that we were worth lying to. We were
wrong about that. R.S.

Rolling Stone Hot Issue List 2017 Read

Mark Peterson/Redux

Hot Anti-Bannon: Sleeping Giants

When Donald Trump named Steve Bannon his chief
strategist last November, the backlash was immediate, overwhelming and – since
the position didn’t require Senate confirmation – totally useless. But a mysterious
organization soon materialized on Twitter offering some hope: a way to take on Breitbart News, the right-wing site Bannon led. Sleeping Giants‘ instructions
were simple: “1) look on Breitbart & take a screenshot of an ad; 2)
tweet it to the advertiser with a polite note; 3) tag @slpng_giants.”
Confronted publicly, those companies had to admit their brands were subsidizing
stories about the evils of feminism and the glorious heritage of the
Confederate flag. Sleeping Giants conceals its operators’ identities, though it
admits some have day jobs in marketing. Thanks to the company’s campaign, 3,318
advertisers have blacklisted Breitbart, and revenue per click has plummeted by
half. “We don’t think bigotry should be profitable,” says a
spokesman. T.S.

Hot Healer: The Iceman

Henny Boogert

Hot Healer: The Iceman

Wim Hof has claimed 26 world records for his various feats, including the Guinness World Record for longest ice bath (1 hour, 52 minutes and 42 seconds), enabling him to rightfully be called “the Iceman.” Celebrities have helped take him and his far-out, revolutionary, health-restoring way of deep breathing, known as the Wim Hof Method (WHM), to the next level. He claims hold the secret to curing MS, arthritis, diabetes, fear, depression, anxiety, pain, PTSD, bipolar disorder, cancer, you name it, and nobody seems to care. But that’s not enough for him. He wants more. He wants to change the world. E.H.

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Hot Digital Shaman: Wavepaths App

Illustration by Goñi Montes

Hot Digital Shaman: Wavepaths App

Last year, Brian Eno was working on computer-generated music – what he calls “self-evolving compositions” – when he was approached by Mendel Kaelen, a neuroscientist and LSD researcher. Kaelen suggested a novel use for Eno’s tech: an app to help guide people through therapeutic psychedelic trips. The result is Wavepaths (still in development), which auto-generates soothing, individualized soundtracks for LSD-aided therapy. (Eno, a self-described acid “non-experimenter,” made sure the music would also be satisfying if you weren’t high.) “Generative music doesn’t try to grab your attention,” says Eno. “The surprises are in what happens to the listener.” Z.C.

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Rolling Stone Hot Issue List 2017 Read

George Nebieridze

Hot Scandinavian Scene: Northern Electronics

Stockholm label Northern Electronics has developed a windfall of intriguing, moody and harsh electronic music: industrial dance (Varg), dubby bass (CA2+), snow-crunched ambient (Isorinne), deep techno (Acronym, Korridor) and noise (Vit Fana). “We don’t consider all these different parts. It’s the same vibe,” says Anthony Linnell, who runs the label along with Jonas Rönnberg, the man behind Varg. “It’s kind of boring here,” says Rönnberg, adding that Stockholm’s long, dark winters and short, bright summers drive creativity. “I tried to make an R&B album,” he recalls. “It doesn’t sound like one at all. It’s the same with Northern Electronics. No matter what you try to do, it’s more of a mindset than actual genres.” C.R.W.

Rolling Stone Hot Issue List 2017 Read

Illustration by John Ritter

Hot TV Revival: Literally Everything

Today’s rerun is the reboot. With 500-plus
original scripted series scattered across a chaotic landscape of channels and
streaming services, television producers have learned the wrong lessons from
the film industry and are running for the safety of established franchises. New
versions of old shows either on-air or in development include Will &
Grace, American Idol, S.W.A.T., Dynasty, Miami Vice, TRL, MacGyver, The
Munsters, Full House, Star Trek, Duck Tales, Charmed, Queer Eye for the
Straight Guy, The Jetsons, The Gong Show, Love Connection
and Fear
. Sure, Twin Peaks was bracingly weird, and no, a new Sabrina
the Teenage Witch
set in the next town over from Riverdale isn’t exactly
going to hurt anyone. But at some point, we have to ask: What groundbreaking
original work might we be missing out on because a generation’s best
storytellers are essentially becoming cover bands? Not all nostalgia is
harmless, as the phrase “Make America Great Again” demonstrates.
Sometimes, to make room for something better, you’ve got to throw out the
trash. L.H.

Robert Beatty

Hot Album Artist: Robert Beatty

People like to tell Robert Beatty that his cover art
for Tame Impala’s Currents reminds them of specific experiences – usually involving DMT. “It’s weird,” says the in-demand Kentucky-based graphic designer. “I love psychedelic art, but I’ve never taken psychedelic drugs.” His digitally airbrushed style, inspired by experimental animation and advertising’s neon-cool absorption of psychedelia in the Seventies, is making album art epic again. Kesha recruited him to give Rainbow its otherworldly look. “I was trying not to make it too Boston or ELO,” he says. “But it’s kinda hard to put a spaceship on a record cover and not have it reference that.” C.R.W.

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