High Goods: 12 Celebrities in the Weed Business - Rolling Stone
Home Culture Culture Lists

High Goods: 12 Celebrities in the Weed Business

See how everyone from Melissa Etheridge to the Marley family is getting in on the THC craze

Weed is officially big business. In the past, celebrities have lent their names to everything from indoor grills to fancy alcohol, but pot products are now a logical choice for famous folks eager to both show their support for and cash in on a rapidly mainstreaming American pastime. Here are 12 of the most noteworthy examples of the trend, including offerings from rappers, singer-songwriters and even a former Real Housewives star.

Margaret Cho, Maijuana

Naturalcannabis.com, Bobby Bank/WireImage

Margaret Cho: Cho-G

Margaret Cho has been hawking her line of OG Kush since last fall, and the strain has been well-received by fans looking for full-body relaxation. According to Leafly, Cho-G has layers of grapefruit, honey and skunk flavors while the pot comes packaged in multiple pin-up style packages starring the comedian herself. In an interview with TruTV, she explained what draws her to the weed world: "It stimulates everything – your creativity, your hunger." 

Tommy Chong, Chong's Choice, Marijuana

Chongschoice.com, David Livingston/Getty Images

Tommy Chong: Chong Star and Chong’s Choice

Marijuana legend Tommy Chong has done more to publicize the benefits of weed – in movies like Up in Smoke and Nice Dreams – than practically anyone else on this list. In 2014, the same year he appeared on Dancing With the Stars, Chong launched Chong Star, a hybrid strain rich in THC and CBD. Leafly describes it as having earthy, woody and honey-like tastes and gave it strong ratings in promoting relaxation and treating depression. "The Chong Star weed has been tested and I have to say … uh, what was I saying?" the comic once wrote on Facebook. "Oh yeah, the Chong Star strain … yeah … get it." He has also attached himself to another brand of cannabis products, Chong's Choice, which offers pre-rolls, flower jars, oil cartridges and THC strips.

Melissa Etheridge; Marijuana infused wine

Courtesy of Know Label, Andrea Falletta/Getty

Melissa Etheridge: Know Label Wine

Pot is no joke for Melissa Etheridge, who says she smoked medical marijuana daily during the chemo treatments that followed her 2004 breast-cancer diagnosis. "It opened my mind to a new way of thinking about my body, my health and the future," the singer-songwriter wrote in a 2013 CNN opinion piece. The following year, she told Bloomberg that she was developing her own cannabis-infused wine. "I really look forward to bringing this to the world in a not scary way …" she said. "This is an American business that really needs a lot of help." Those with a valid California cannabis ID can reserve now.

Skinnygirl, Bettheny Frankel

NEW YORK, NY - NOVEMBER 09: Bethenny Frankel, host of Bethenny and founder of SkinnyGirl Cocktails attends the Shop For Success Kick Off VIP Party at Metropolitan Pavilion on November 9, 2013 in New York City. (Photo by Rob Kim/Getty Images)

Rob Kim/Getty Images

Bethenny Frankel: Skinnygirl Weed

Bethenny Frankel's Skinnygirl brand has turned the Real Housewives star into a household name, and a line of munchie-free marijuana is the latest addition to the largely food- and beverage-based label. Sources unveiled her plans in January 2015, revealing that the strain would be sold in Alaska, Colorado, Oregon and Washington. The diet-conscious strain has yet to be released but could help the already wealthy reality star rake in even more low-calorie dough.

Wu Goo, Ghostface Killah, Marijuana

Dynamitestix.com, Roger Kisby/Getty Images

Ghostface Killah: Wu Goo

Cocaine may be the signature narcotic in Ghostface Killah's lyrical universe – he once rhymed about "moving bricks like I got a degree in scaffolding" – but the rapper's Wu Goo line promises a smoother high. Crafted in collaboration with longtime Wu-Tang associate Killah Priest, the hash oil is designed for use with Dr. Zodiak's Dynamite Stix vape pens and comes in pineapple-coconut and vanilla-mango flavors. "Fuck walkin' – you gonna start skippin'," Ghostface boasted of the product's effects in a surreal infomercial released in January. Assuming you're in the right part of the country, that is: For now, Wu Goo is only available in California dispensaries.

Whoopi Goldbert, Marijuana, Whoopi & Maya

Whoopiandmaya.com, Roy Rochlin/FilmMagic

Whoopi Goldberg: Whoopi & Maya

Whoopi Goldberg's spin on the influx of celebrity-marijuana lines is a wise one: the Oscar-winning actress has announced Whoopi & Maya, a line of pot-infused products aimed to relieve women of period and PMS cramps and pain. Sold exclusively in California, the products include balm, tincture, sipping chocolate and bath soak. "I want to go nice and slow with this," Goldberg told USA Today when announcing the line. "I don't want this to be a joke to people. It's not a joke to women."

Bob Marley, Marley Natural, Marijuana

Marleynaturaltheherb.com, Gijsbert Hanekroot/Redferns

The Marley Family: Marley Natural

Bob Marley is a literal poster boy for weed culture, an icon seen hitting a spliff on countless dorm-room walls. In his honor, the Marley family has launched Marley Natural, a line of bud inspired by Jamaican cannabis strains that the legendary musician enjoyed during his lifetime. "My husband believed 'the herb' was a natural and positive part of life and he felt it was important to the world," his wife Rita Marley said in a statement. "He looked forward to this day."

Method Man, Redman, Blazenow.com

blazenow.com, Brian Killian/Getty Images

Method Man and Redman: BlazeNow

How High stars Method Man and Redman are teaming with weed-locator app BlazeNow to ensure that those in need of medical or recreational marijuana – in states where it's legal, of course – will never again go unstoned. The rappers will serve as official spokespersons for the app, which, according to a press release, "serves as a GPS-enabled platform connecting consumers with dispensaries, delivery services, vape shops and doctors in their area." The pair are scheduled to appear today at Denver's Starbuds dispensary to help launch the product; naturally, the festivities begin at 4:20 p.m. local time.

Willie's Reserve, Willie Nelson, Marijuana

Williesreserve.com, Rick Kern/WireImage

Willie Nelson: Willie’s Reserve

In the past five years, country's most famous stoner, Willie Nelson, has made "Roll Me Up and Smoke Me When I Die" an anthem. Now that marijuana is legal in some states, he's launched Willie's Reserve, his own strain. Rolling Stone discussed the venture with the singer last year. "I will make sure it's good or it won't be on sale," Nelson said. "There should be a menu just like in a restaurant because there's so many different kinds of pot that do many different things. … It's just a matter of time in this country before it's legal. I feel like I've bought so much, it's time to start selling it back."

Kevin Smith, Tusk, Marijuana

@tuskthemovie, Mark Davis/Getty Images for Sundance NEXT

Kevin Smith: Tusk

Filmmaker Kevin Smith's 2014 movie Tusk may have been a flop, but he came up with a tie-in he'd hoped would be a hit … or at least worth a hit. In association with L.A. dispensary Buds & Roses, the director (who also plays weed dealer Silent Bob in his films) approved two strains branded with movie art to promote the film: a satvia offering called White Walrus and an indica option called Mr. Tusk. "This movie was born in a blaze, and will be released in a blaze," Smith told the New York Times of the promotion.

Snoop Dogg, Leafs by Snoop, Marijuana

Leafs by Snoop, Kevin Winter/Getty Images for Coachella

Snoop Dogg: Leafs by Snoop

Snoop Dogg came into the vanity-weed game as a trusted veteran, a connoisseur who has sampled every bud under the sun, so he has a lot on the line. His Colorado-based venture, Leafs by Snoop, offers eight strains of marijuana flower, which are also available as wax, shatter and edibles (including "peanut butter gems"). "Wherever my musical journey has taken me around the world, it's beautiful to see how chronic leafs are a common source of peace, love and soul that connects us all," the rapper said in a company statement. "I've always been proud of our movement and have personally selected my favorite strains to enjoy. … Let's medicate, elevate, and put it in the air!"

Wiz Khalifa, Marijuana

Scott Dudelson/Getty Images

Wiz Khalifa: Wiz Khalifa Kush

It was only a matter of time before one of rap's most lovable potheads released his own line, and Wiz Khalifa is making his dreams come true with Wiz Khalifa Kush, dropping in Colorado today through a collaboration with RiverRock pot shops. The rapper had previously made the line available at a San Francisco dispensary, though this will be his first time selling the strain in a regulated market. "These products have taken years to perfect," he said in a statement about the sweet and citrus-y line. 

Arrow Created with Sketch. Calendar Created with Sketch. Path Created with Sketch. Shape Created with Sketch. Plus Created with Sketch. minus Created with Sketch.