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The Future of Entertainment

With the dawn of AI and the rise of social media, technology is scarier — and more exciting — than ever. Here’s how it’s changing music, TV, sports and more

Rendering of the MSG Sphere event space under construction in Las Vegas.

Rendering of the MSG Sphere event space under construction in Las Vegas.

The Madison Square Garden Company

Sure, Facebook jacked up the 2016 election, your apps are stalking you and there is now a medically-recognized condition called “text-neck.” But technology is not all bad. For every ominous development, there’s another that will make our lives easier, fuller and way more fun. In the spirit of embracing all the future has to bring, we investigated the trends, products and innovations that are changing the world of entertainment right now. Some are cool, some are freaky and all are bearing down on us in the next few years — whether we like it or not. Strap on your space goggles and get ready for liftoff.

Will.I.Am - credit: Eric Michael Roy

Eric Michael Roy

Living In the Future With

Anyone still thinking of as just a hitmaking producer-rapper is decidedly 2000-and-late, at least as far as Silicon Valley is concerned. Though his Puls smartwatch wasn’t a success back in 2015, he is taken seriously by venture capitalists, who have reportedly provided more than $100 million in funding to his company,, which is working on a personalized artificial-intelligence assistant. In this interview, he shares his vision for the future of entertainment and more. — Brian Hiatt


the wall tv


Home Theater Goes Hollywood

From year to year, AV nerds flip over the newest TVs and speaker systems on the market. But often, to the average person, whatever improvements they offer in picture and sound are so subtle as to seem almost undetectable. Now, two new products are arriving to change all that.

Immersive Sound
The cineplex might not beat your living-room sofa for comfort, but it likely does for sound. Not anymore, thanks to speakers that use the same 3D sound format, called Dolby Atmos, that many theaters do. Unlike previous surround sound, Atmos employs a height element: Its speakers fire up toward the ceiling, enabling “object-based” sound — meaning a plane moving onscreen will sound like it’s flying right over your head. While Atmos-enabled home equipment has been around since 2014, uptake has been slow due to cost and a limited catalog of movies and shows tracked with the tech. But the market has finally caught up. Atmos-enabled home-theater-in-a-box speaker units priced at less than $500 just hit the market; Apple’s 4K TV supports Atmos; and Amazon Prime Video has begun streaming content in a 3D sound format, joining rivals such as Netflix.

Sharpest-Ever Picture
While many of us are just upgrading to 4K LCD TVs, Samsung is already developing a set that far surpasses anything currently available in stores — and may even shift what we think a TV should look like. “The Wall,” a behemoth television that’s 12 feet across and just a few inches thick, is powered by micro-LED panels, which put out a picture both brighter and blacker than competing technologies. And since it’s essentially made from small panels stitched together, a micro-LED display like the Wall could one day be built modularly to nearly any size or shape a buyer wants. Commercial units are available for preorder now; a consumer version six feet wide and just over an inch deep is rumored to arrive in 2019. — Jesse Will

retro tech new sounds

High-Tech Sound Meets A Retro Package

Cutting a record hasn’t changed much Thomas Edison did it. It’s been about 40 years since you could point to even an incremental innovation — a ‘70s-era production technique called direct metal mastering, now relegated to boutique status — so, naturally, some entrepreneurs think the format is ripe for an overhaul. Enter high-definition vinyl. Currently in a prototype stage, it could lengthen play time of records by up to almost a third while dramatically improving sound quality. The breakthrough: stamping records via laser-cut ceramic rather than electroplated metal. “The laser precisely removes material from the stamper without mechanical or thermal stressing,” explains Gunter Loibl, founder of Austria-based HD Vinyl, creating a “perfect groove.” The result? “It won’t matter whether you’ve got the first copy of a record or the 10,000th,” Loibl says, “they’ll sound exactly the same.” While test pressings are pending, industry experts predict the technology will initially be best suited to classic catalogs of artists such as the Beatles. The first albums are planned for late 2019. — Jesse Will

black mirror choose your own


Interactive TV Puts You In Charge

Craving even more options when you watch TV? Get ready for choose-your-own-adventure shows. In 2017, Netflix tested the waters with two kids’ programs, Puss in Book and Buddy Thunderstruck. But when word leaked in October that the streaming giant would produce an interactive episode of Black Mirror — the acclaimed sci-fi series, expected to return in December, about the dark side of technology — as well as at least one other unnamed live-action show, the experiment became a new reality. The lure: of course, Gen Z. “A generation has grown up actively engaging with their content,” says Andrew Hawn, head of cultural strategy at trend forecaster Sparks & Honey. “From liking on social media to multiplayer video games, having a say in what they watch is built into their DNA.” — Paul Katz

LOS ANGELES, CA - AUGUST 26:  Canelo Alvarez during a media workout before his fight against Gennady "GGG" Golovkin at the Banc of California Stadium on August 26, 2018 in Los Angeles, California.  (Photo by Harry How/Getty Images)

Canelo Alvarez during a media workout before his fight against Gennady "GGG" Golovkin at the Banc of California Stadium on August 26, 2018 in Los Angeles, California.

Harry How/Getty Images

The Battle For Live Sports

As more consumers cut cable — and with the rights packages for the NFL, NHL, NBA and MLB all set to expire by 2025 — it seems just a matter of time until sports are streaming-only entertainment. But how much will tech giants be willing to pay for them? Despite deals like the one boxer Canelo Alvarez notched in October with the platform DAZN, an 11-fight contract worth $365 million, some industry experts are skeptical that the major streaming players will pony up enough dough to unlock network TV’s hold on sports broadcasting. (Netflix CEO Reed Hastings, for one, has stated the company has no interest in pursuing live sporting events.) Still, the transition took a step forward when MLB gave Facebook Watch exclusive rights to Wednesday-afternoon games in 2018. It was the first time a major sports league had produced broadcasts specifically for a streaming platform. An MLB source said the league was “pleased” with what they learned, particularly via viewer feedback, which included suggestions as simple as shrinking the score box on the screen because it proved distracting. The experiment also drew under-40 viewers to a game that’s struggled to connect with young fans. — Michael Weinreb

Brett; Berkeley; Artificial Intelligence

Can Robots Build Better Hits?

Attention, Ed Sheeran: Artificial intelligence is coming for you. While the idea of a computer-crafted chart-topper seems far off, AI songwriting is gaining traction. Startups such as Amper, Popgun, Jukedeck and Amadeus Code have raised millions of venture-capital dollars on the bet that machines will become valuable creative assistants to artists in the near future. Several artists utilizing a songwriting algorithm called Flow Machines already have appeared on Spotify’s New Music Friday playlists.

How does it work? An algorithm ingests thousands of songs in a specific genre and rapidly cranks out chord progressions and melodies optimized for that style — even indistinguishable (according to another algorithm, that is) from music written by people. While these programs might not be consciously driving or tapping into musical trends the way human artists do, they churn out content much more efficiently than, say, an exhausted musician who’s been touring for months. This productivity could have obvious appeal to record labels and streaming services: Generate tons of new music without ever having to pay a human writer? Yes, please. Spotify, in fact, drew criticism in 2017 for featuring on several mood playlists artists who did not appear to exist. The assumption: The company was using AI-crafted songs and crediting them to made-up people. But few on the AI development side believe that their creations will replace artists altogether. Instead, they see their algorithms as a supplement to human efforts, offering new arrangements of notes and tunes that can help songwriters clarify their own ideas — enhancing, not neutering, their creative power. Citing electric guitars and drum machines, Amadeus Code founder Taishi Fukuyama says, “History teaches us that emerging technology in music leads to an explosion of art. For AI songwriting, I believe just it’s a matter of time before the right creators congregate around it to make the next cultural explosion.— Cherie Hu

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