10 Major Moments in Rock the Vote History - Rolling Stone
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10 Major Moments in Rock the Vote History

From a flag-draped Madonna to Lil Jon turning out, the top moments designed to get youth to the polls

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Rock the Vote has been encouraging young Americans to vote for over 25 years.

In a presidential race as baffling as this, it's hard to imagine not voting come November. But surely many people will do just that — fewer than 54 percent of Americans turned up at the polls in 2012. Voter turnout for presidential elections was even more abysmal in the late Eighties and Nineties, when the cynical Generation X was coming of age, making it a perfect moment to launch a youth-focused organization like Rock the Vote.

Rock the Vote was founded in 1990 as a joint venture among recording artists, industry executives, political activists and former Virgin Records America co-president Jeff Ayeroff in response to the Parent Music Resource Center's crusade to affix warning labels to music containing explicit content. Since then, the group has been responsible for a number of iconic moments, from Madonna draped in an American flag to Lil Jon's #TurnOutForWhat PSA — all with the ultimate goal of making it easier to register to vote, and harder to be apathetic about our civic duties. Here are some of the most memorable moments from Rock the Vote's more than 25-year history.

In This Article: Rock the Vote, Voting, War on Voting

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