The advent of Web3 on mainstream culture is perhaps an accelerated transition, with wide-scale adoption of platforms like Ethereum and Solana. However, there is still a disconnect in understanding how these technologies interact with the existing culture.
Web3 exists on the principles of decentralization, with no centralized authority controlling or regulating the network. This model allows for a greater level of user engagement and involvement, where crypto communities take center stage in the Web3 space and have the power to make or break a project.
What Is a Web3 Community?
A Web3 community is an engaged, active and authentic group of people passionate about a specific blockchain project or protocol who believe in and support the company’s developments.
The community around a project is critical for its success because they are the ones that will help build and grow the project. A strong Web3 community provides input on everything from product development to marketing initiatives. They will also be the ones that help spread the word about the project and get it in front of a vast audience if the product or service is of great value.
Web3 communities are not static; they are ever-changing and evolving. As the project and its developments grow, so too does the community. It is essential to adapt according to the community’s dynamic needs as they change over time. It’s also important to note that the project is nothing without its community, which is why transparency is essential to keep members and investors motivated.
Although the idea of an internet created by the people for the people might still be foreign to some, many companies and personalities are already thriving in the decentralized space, ushering in the new norm for pop culture. Web3 is more about learning what this new internet places at your disposal: groundbreaking tech, community empowerment and a new way of thinking about the internet and web-based applications.
Based on my experience in leading a Web3 marketing agency, let’s take a look at how to bridge the gap between culture and Web3:
Make Web3 Cool
It seems everyone on social media nowadays is talking about Bitcoin, Ethereum or decentralization. Many artists, famous brands and platforms are finding unique ways to make Web3 even cooler to appeal to the mainstream masses.
During the recent MTV VMAs, Eminem and Snoop Dogg performed as their Bored Ape Yacht Club avatars in the virtual world of Otherside,an “upcoming metaverse game where BAYC NFT holders can play as their Ape avatars,” according to Art News. The performance was a double whammy of illustrating utility to the community.
How Do You Make Web3 Cool?
Trick question: Web3 is inherently cool. The secret is to find the best way to appeal to your predetermined audience. Partnering with celebrities, artists or platforms can be helpful in making your Web3 project even cooler and stand out in the eyes of those you wish to attract.
Build a Community
Before building a thriving and engaged community, it is essential to be as authentic as possible and offer community members utility beyond the project itself. Being genuine and transparent can help build trust with your members and entice others who might be interested in your Web3 project.
One of the most important aspects of a successful Web3 project is providing utility for the community. Finding ways to give back to the community and offering them utility beyond the project itself is essential for the longevity and success of your project. Doing this creates a sense of trust and involvement that can help grow the project organically over time in most cases.
Building a community takes time, effort and dedication to grow from the ground up.
How to Build Your Community
Here are the basics of building your community:
• Formulate a unique and authentic message.
• Be active and accessible to your community members.
• Cultivate a shared vision beyond finances based on your utility.
• Incentivize community members to invite friends in genuine ways.
Establish Mainstream Authority
One of the most effective strategies for establishing authority in the mainstream market is to raise awareness about your project and position your team as thought leaders in the space. Contributing to the conversation and thoughtfully engaging with key influencers can help legitimize your project and increase its mainstream appeal.
It is essential to be strategic in your approach by finding ways to contribute to the conversation that aligns with your project’s ultimate message or utility.
How to Establish Mainstream Authority
By following these tips, you can help bridge the gap between culture and Web3 to build a thriving community that could take your Web3 project to the next level. Here are some considerations for building authority:
• Pitch your ideas to mainstream media.
• Build relationships with mainstream influencers.
• Get involved in active Web3 communities.
• Publish thought leadership content within your niche.
Web3 is the future of the internet; I expect those who understand how to incorporate all that Web3 has to offer into the mainstream culture will likely thrive.
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With a little bit of creativity, authenticity and utility, you can make your Web3 project cool, build an active community and establish your project with authority in the space. An engaging culture motivates investors, members and fans interested in your project.
So, if you want to cross the bridge between culture and Web3, keep these things in mind. And who knows? You might just help shape the culture of the future.