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The Brand Guide to Surviving the 'Brand Reckoning'
Current market dynamics, plus the emergence of Covid-19, have accelerated a brand reckoning, in which only the lean, nimble and differentiated will likely survive.Â
- Culture Council
- By
Current market dynamics, plus the emergence of Covid-19, have accelerated a brand reckoning, in which only the lean, nimble and differentiated will likely survive.Â