Watch New 'Walking Dead' Trailer Featuring Super-Villain Negan

Heads roll in action-packed preview for seventh season of AMC hit series

'The Walking Dead' returns in October.

The seventh season of AMC's The Walking Dead premieres on October 23rd. The network shared a new, action-packed trailer for the series' latest installment on Wednesday.

The short, choppy clip is rife with squealing-tire car chases, gunfire and shots of various characters wielding weapons of destruction. The focus is on Negan, a villain who showed up last season and rolls around with a barbed wire-covered baseball bat. "There are rules," he says. "You earn what you take." Later he adds menacingly, "I am everywhere."

After the end of the sixth season, the show's creator/executive producer, Robert Kirkman, defended his right to leave fans wanting more. "I'll probably get crucified for this," he told Rolling Stone, "but I feel like there's a culture of instant gratification now: Netflix, social media, everything is on demand at all times. Nothing is withheld. You can't do 52 episodes a year. It's just not feasibly possible."

"If you can do something that has people talking about your show in that gap between seasons, that's great," he added. "We just ask that if you've enjoyed the show so far, just know, Season Seven is going to be pretty great."