Watch Colbert Soothe Trump's Ego With Meat-Covered Trophy

'Late Show' host tries to fill Republican frontrunner's existential void with "America's Number One Man" award

Stephen Colbert attempted to boost the ego of Donald Trump and curb his presidential ambition by naming him "America's Number One Man"

Stephen Colbert gave Donald Trump a self-esteem boost on The Late Show Wednesday, hoping to provide the Republican frontrunner with the validation he needed to stop his attention-seeking, presidential campaign charade.

The bit began with Colbert recapping Tuesday's primaries, in which Trump won three more states and gave a victory speech surrounded by various Trump-branded products — water, magazines, wine and steak — that Mitt Romney and the Republican establishment have used to assail his business savvy.

"That's right, Trump gave his victory speech next to a pyramid of raw steak," Colbert cracked. "He was either trying to prove Mitt wrong, or introducing his new running mate: Trump/Pile of Meat 2016. Good luck telling them apart."

But then Colbert got serious, wondering if Trump even wanted to be president and if his campaign was just a way to fill an empty existential void. "Mr. Trump, I just want you to know that everyone thinks you're cool," Colbert assured the candidate. "You're smart, you are good at companies, and businessing, and no doubt you are hung like a pool noodle."

To show he truly meant it, Colbert offered Trump a far better, more elite position than president: America's Number One Man. "And to make it official, I'm giving you the Number One Man trophy — and you'll love it, because it's packed with meat," Colbert cracked, pulling out an Emmy stuffed with raw beef.