'The Simpsons' Marathon Shattered FXX's Ratings Records

Fledgling channel jumped from 49th to 3rd in key demos thanks to the 12-day, 552-episode marathon

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Fox via Getty Images
Homer and Marge Simpson in the 'Yellow Badge of Cowardage' season finale of 'The Simpsons'.
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Beloved cartoon sitcom The Simpsons premiered on FXX last month with a 552-episode marathon that broke all of the fledgling channel's ratings records. The 12-day marathon dedicated entirely to the animated family helped catapult FXX near the top of the Nielsen cable ratings. In fact, on three nights of the 12-day marathon, FXX captured the biggest audience in the much-desired 18-to-49 demographic, the New York Times reports.

Related The Simpsons in celebration-mode.
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Further mind-blowing stats that cement The Simpsons' legacy and lasting appeal: Before the marathon began, the year-old FXX ranked 49th among all cable channels in the 18-to-45 demo; The Simpsons helped temporarily push FXX to 3rd on that list as fans binge-watched episodes they've probably seen dozens of times before. Even FXX execs were surprised, since the marathon helped boost the channel's ratings three times more than they anticipated.

Last year, Fox transformed their Fox Soccer Channel into FXX, which also boasts cult comedies like The League and Archer in its lineup. However, they should have just renamed their upstart network "The Simpsons Channel," since the animated avalanche isn't ending any time soon. Uproxx writes that FXX will show 24 hours of the series every week this fall, including six-hour blocks on Mondays and Fridays. So if you, like us, missed the "Mr. Sparkle" episode during the 12-day marathon -- #69 on our list of the 150 best Simpsons episodes! – there will be plenty of chances to catch it again.

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