1. Don Draper
Showcase Episode: "The Suitcase"
Who is Don Draper? You're face to face with the man who sold the world. The master seducer of the ad game. The sensitive piece of horseflesh. The mystery man who scams everyone around him into believing he knows their secrets. A liar and a thief. A trickster so persuasive, he regularly slips and starts believing his own promises, like a dealer who gets high on his own supply. The leading man who holds this sprawling story together. For some reason, people really want Don Draper to like them. Unfortunately for him, Don Draper is one of those people, which means he always keeps cracking up. But we can't take our eyes off him.