Mini USA, '#DefyLabels'
On Super Sunday, automakers will go to any lengths to sell their product, but this stereotype-smashing spot from Mini raises the stakes by using diversity to move units. Sports stars like Serena Williams, Abby Wambach, Tony Hawk and Randy Johnson join forces with T-Pain and Harvey Keitel (!) to demonstrate why many different people drive Mini Coopers (they're easy to parallel park?) And while the message is all well and good, we'd settle for more trunk space.