Just using a song by the late, great David Bowie is guaranteed to give Audi one of the buzziest spots of the night, and while all buzz is good on Super Sunday, how you feel about this one probably depends on your level of Bowie fandom. Is it jarring to hear "Starman" in a Super Bowl spot? You bet. But is it another testament to the scope of his influence? Definitely. Bowie is the rare icon capable of dwarfing even the Big Game.