Worst: Mountain Dew, 'PuppyMonkeyBaby'
There's good weird, and there's bad weird – and this monstrosity definitely falls in the latter category. Meant to promote Mountain Dew's high(er)-octane Kickstart concoction, it featured an unholy abomination of a animal-human hybrid bred to seemingly repeat its name ad nauseam, and...uh, that's the whole spot. And even though we're giving this one the thumbs down, it did work: "PuppyMonkeyBaby" not only terrified Super Bowl viewers, but was a top trend on Twitter throughout the game. And in the ad world, any kind of reaction is a good one. Too bad we'll never be able to sleep again.