Best: Budweiser, 'Give a Damn'
This one made waves before the Big Game, but watching Helen Mirren lambast drunk drivers was even better on Super Bowl Sunday. Budweiser's "Give a Damn" spot not only delivered laughs, but its message held additional weight on one of the booziest nights of the year. Simple, funny and effective, it showed that you don't need extravagant special effects, dumb humor or sexual situations to make a memorable ad. You just need Dame Helen. Let's hope someone game a damn and drove Peyton Manning home from the postgame celebration.