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MTV Removes “Music Television” From Iconic Logo

2/9/10, 2:21 pm EST


In a move that signifies the end of an era, MTV will no longer include the words “Music Television” under its iconic logo. The Wrap was the first to report on the new logo, which will still feature the monolithic “M” and its dripping “TV,” but no underlying text. The shift seems to confirm what many have suspected for years: Following the cancellation of TRL and the success of Jersey Shore, The Hills and the Real World spin-offs, music is no longer MTV’s main priority.

“The people who watch it today, they don’t refer to MTV as music television. They don’t have the same emotional connection that, say, the people who are writing about [the logo change] do,” MTV’s head of marketing Tina Exarhos told the Los Angeles Times. Exarhos adds that the marketing department had previously toyed with removing “music television” but felt the text was too sacred and that higher-ups wouldn’t approve the idea. Since the network is introducing some new on-air designs, “now felt like the right time” to update the logo, Exarhos said.

It remains to be seen if the logo change will have any further impact on MTV’s scheduling. The network will likely continue to schedule their Video Music Awards and provide ancillary between-commercial coverage to musical figures. However, the removal of “Music Television” makes it harder for critics to point out that MTV’s programming isn’t really dedicated to music. At the 2007 VMAs, Justin Timberlake used MTV’s own stage to chastise the network for its shift away from music. “Play more damn videos. We don’t want to see the Simpsons on reality television,” he said.

There’s a brief history of the MTV logo posted on the Website for Frank Olinsky, one of the designers who created it; according to Olinksy, the logo originally was not accepted by the fledgling network until the words “Music Television” were added underneath. Nearly 30 years later, Olinsky’s original design has returned.

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Farewell to TRL


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Comments

Anonymous | 2/9/2010, 2:47 pm EST

Reality shows killed the video star.

zbtrocker | 2/9/2010, 2:51 pm EST

How can you dare to have the VMA’s when you guys don’t even play full music videos anyway? Good riddance. This channel used to be awesome. Now it’s just trash.

guitar_davey | 2/9/2010, 2:55 pm EST

MTV died a lonnnnnnnnnnnnnnnng time ago.

Friggin Tommy Noble | 2/9/2010, 2:56 pm EST

About goddamn time.

Bobby | 2/9/2010, 2:57 pm EST

It’s a good thing that “music” was dropped from their logo – at least they’re being honest about themselves. I still feel like there’s a market for music, whether it be live concerts or videos, on modern digital television. Personally, I love watching “Palladia” on my Comcast cable channel 209. I’m sure others out there would agree. We need a 2010 reincarnation of the original MTV that really focuses on music and gives new bands/artists and outlet to show of their talents on flat-screen plasmas across the country.

Sonny Crockett | 2/9/2010, 2:57 pm EST

MTV is a joke nowadays. No music. Just idiots on tv for all of the other idiots to watch.

DISBOTT 3000 | 2/9/2010, 3:07 pm EST

They might as well remove it; they haven’t been about music for years. They should just change it to “STV” for “Shit Television.”

Which sounds a bit like “STD” and that is appropriate since the “stars” of most of their reality shows are carrying them.

spacecase | 2/9/2010, 3:07 pm EST

Well took them long enough.

Sad ex-MTV watcher | 2/9/2010, 3:09 pm EST

Reality shows killed the video star….how true.

Message to Mtv…this isn’t a good thing, I hope you know. The ridiculous shows you call “programming” these days are doing nothing but dumbing down a generation. For shame.

me | 2/9/2010, 3:17 pm EST

at least no one will have any basis for an argument that mtv still can be considered a music channel

Anonymous | 2/9/2010, 3:34 pm EST

they should just totally rename the channel.

No more MTV at all. So they removed the ‘Music Television’ from the logo. Big deal. We all know the acronym MTV still stands for music television. So why keep keep calling it MTV at all?

Jungleland2 | 2/9/2010, 3:52 pm EST

Music Television has been gone for years. At least they can finally kill it off in public. Now I don’t see ever watching this station for any reason at all (ok I have not watched in years so they don’t need me)

Any chance VH1 will take up the slack and increase it’s music content? that’d be nice

gibs | 2/9/2010, 4:01 pm EST

I agree with Bobby – as much as MTV has become the cesspool of modern television, their sister channels VH1 Classic and Palladia (or something like that) are quite awesome. Not only can you see loads of current and classic music videos – but tons and tons of concerts like Radiohead, Kaiser Chiefs, Coldplay, Foo Fighters (Live at Wembley and Unplugged) not to mention Anvil! The Story of Anvil.

Burn in Hel l MTV; long live your kids.

I hate Corporate Execs. | 2/9/2010, 4:01 pm EST

So what does the “M” stand for now?
I vote for MORON. You know, like the type of person that actually watches that nonsense.

your mama | 2/9/2010, 4:12 pm EST

it’s not MTV….it’s just t.v.

:) | 2/9/2010, 4:27 pm EST

MTV will always blow!

Anonymous | 2/9/2010, 4:28 pm EST

MTV died during the middle Clinton years. Mid-90s.

Beck | 2/9/2010, 4:29 pm EST

MTV makes me wanna smoke crack.

YEAH WHATEVER | 2/9/2010, 4:32 pm EST

YEAH DONT BE COMPLAINING ABOUT THIS ROLLING STONE
MUSIC HASNT BEEN YOUR MAIN PRIORITY IN OVER 15 YEARS.
TWILIGHT MOVIE STARS AND CRAPPY POP BANDS / RAPPERS
MTV AND ROLLING STONE = SAME SHIT

MB | 2/9/2010, 4:40 pm EST

Its about time. This should have happened 10 years ago! I hope a new station forms where its just straight up music videos. I hope this somehow backfires on mtv big time! Whats the M stand for now? Get rid of the symbol all together if you want to do it right! Good riddance to mtv!

Newch91 | 2/9/2010, 4:43 pm EST

MTV should thank Michael Jackson for staying as long as they stayed on the air. Without him, they would’ve died earlier and they wouldn’t have been popular at all. If I ever become rich, I will buy MTV and bring it back to what it was originally supposed to be and cancel every reality show on there.

I hate Corporate Execs.:
I agree with you. They should be called MORONs now.

Alan | 2/9/2010, 4:44 pm EST

Attention all humans: “…they don’t even play music anymore!” is the cable-network-critique equivalent of “British people..bad teeth!” or “Airline food…yuck!” It’s H-A-C-K and a yaaaaaaaaaaaaaawn tired argument. TLC isn’t all “learning,” A&E is rarely “arts,” and rarely do I stand and cheer for “Bravo!” Also, I know a girl named Chastity who’s SUPER easy. They’re just names people.

Oddjob | 2/9/2010, 4:50 pm EST

Ah, the worst station on television with the crappiest trashy garbage ever has finally decided to stop putting on airs. Now instead of being a music channel that doesn’t play music, they’ve come out of the closet as a shitty channel that plays tasteless crappy shit with low production value and lower value to society.

Oddjob | 2/9/2010, 4:55 pm EST

Alan- you’re right- the argument can now shift from whether they play any music to whether they play anything except worthless offensive shit (answer: no)

My wife is a high school teacher. Do you know that those kids don’t think of the Jersey Shore crew as degenerate losers- they see them as a particularly cool group of people out having fun.

Who Dat Gonna B 1 time Champs? | 2/9/2010, 5:31 pm EST

Following the cancellation of TRL?? TRL and the advent of the boy band and bubblegum pop was the beginning of the end for what MTV originally stood for – and that “beginning” was well over a decade ago…but at least it *was* still music, as loose as that term applies.

Courtney | 2/9/2010, 5:33 pm EST

They should change their name to Moron TV.

Hamm I Am | 2/9/2010, 5:38 pm EST

Now…if they could just remove themselves from the airwaves, we’d be golden.

jr | 2/9/2010, 5:42 pm EST

MTV HAS SUCKED FOR YEARS

RazzTheKid | 2/9/2010, 5:48 pm EST

This is a great day. However, Music Television died in the 90s. TRL was pathetic (30 seconds of actual music).

leo3375 | 2/9/2010, 5:55 pm EST

They should have removed the “Music” back in 2000, when they really started to push music-related programming out the door.

MTV, 1981–2000

leo3375 | 2/9/2010, 5:59 pm EST

@Who Dat

Boy bands and bubblegum pop have been around for years. I don’t know if you remember the likes of Tiffany, Debbie Gibson, New Edition, or New Kids on the Block. They were all over MTV back in the 1980s.

y | 2/9/2010, 6:29 pm EST

I got Cablevision, so I have Palladia on channel 785, although I barely watch it, but I ought to. VH1 Classic shows old videos, but even they are slowly starting to decrease the amount of music videos being aired (they show music programming, just really lame stuff). VH1 Soul was the only channel dedicated to classic hip-hop & R&B, and now they’re going off the air. Anywho, I agree with Anonymous that removing “music television” from the bottom of the logo is pointless if they keep calling the channel MTV, since MTV basically stands for music television. Or maybe they’re keeping the M so it can stand for “moronic television”.

zerks | 2/9/2010, 6:41 pm EST

Bubblegum has been around since the 50’s – and always will be. One can’t live on Them Crooked Vultures alone, gotta throw in some Gaga to the mix. And White Lion. And De la Soul. And Prince. And Arcade Fire. Makes me fondly remember that brief moment of genius called MTV2 (the no-commercials beta version).

S.O. | 2/9/2010, 6:48 pm EST

Now the true King of Music Television is FUSE. Followed by VH1 Classic, Palladia, and VH1.

So now what happens to MTV2, MTV Hits? Do those channels become extinct too?

MTV 1981 – 200?

PFFTT | 2/9/2010, 7:19 pm EST

Fuck that MTV killed itself along time ago.. I wish the people at MTV would actually do wtf they were supposed to do when it all started. They play music but are they actually telling you all there is to know about it as far as documentaries and news about artist and what new is coming out.

Tom | 2/9/2010, 8:38 pm EST

yMTV= Youth Marketing Television

Mtv put less of a premium on video and music and more on the youth culture and advertising. Why buy an album when you can buy a Jonas Bros doll or the clothes they wear. Surely, this was the onset of a music industry failing. MTV killed the CD star.

laughing | 2/9/2010, 8:39 pm EST

MTV died in 1992 when the spoiled brats of the Real World showed up.

tom | 2/9/2010, 8:41 pm EST

Mtv put less of a premium on video and music and more on the youth culture and advertising. Why buy an album when you can buy a Jonas Bros doll or the clothes they wear. Surely, this was the onset of a music industry failing. MTV killed the CD star.

Who Dat Gonna B One and Done? | 2/9/2010, 9:33 pm EST

@leo3375 & zerks:

I understand that. My mistake, I should have been more specific with my comment (sometimes you have a train of thought in your head but unintentionally “shorthand” it before you get to the caboose!)…
Allow me to clarify. I didn’t mean to imply that “bubblegum pop” was invented in the 90’s, I was just referring to that current (at the time) wave. Though MTV’s format was slowly changing throughout the mid-90’s, it wasn’t really until they crapped out TRL that a real sea change was evident. Hanson, NSYNC, the Backstreet Boys, Britney, Christina and the Spice Girls – the worst offenders of the era – all stormed onto the scene at the tail end of the decade right as TRL launched. It’s all been downhill ever since, both for MTV *and* the music industry itself.

Cheesecrop | 2/9/2010, 9:43 pm EST

I know everyone here is tossing out bitter comments about when the station died, and I imagine I could easily join in w/my two cents worth. Yet somehow I cannot help but feel a bit of sadness about all of this.

I don’t mind admitting it, but a little part of me envisioned that one day the boys & girls in the upper management echelons would get it through their heads & go back to playing more videos. Perhaps this marks me as being the naive fool amongst everyone here, but I remember the station from Day 1. I’m not aware how many people before me on this page do. If I am more the fool for believing this, than so be it.

I just cannot help but feel a little twinge of sadness right now, for what this really means.

fitzbath | 2/9/2010, 9:54 pm EST

MTV GET OFF THE AIR! The Dead Kennedys.

fitzbath | 2/9/2010, 9:55 pm EST

Fun Fun Fun in the fluffy chair
Flame up the herb
Woof down the beer
[click!]
Hi
I’m your video DJ
I always talk like I’m wigged out on quaaludes
I wear a satin baseball jacket everywhere I go

My job is to help destroy
What’s left of your imagination
By feeding you endless doses
Of sugar-coated mindless garbage

So don’t create
Be sedate
Be a vegetable at home
And thwack on that dial
If we have our way even you will believe
This is the future of rock and roll

How far will you go
How low will you stoop
To tranquilize our minds with your sugar-coated swill

You’ve turned rock and roll rebellion
Into Pat Boone sedation
Making sure nothing’s left to the imagination

M.T.V. Get off the
M.T.V. Get off the
M.T.V. Get off the air
Get off the air

See the latest rejects from the muppet show
Wag their tits and their dicks
As they lip-synch on screen
There’s something I don’t like
About a band who always smiles
Another tax write-off
For some schmuck who doesn’t care

M.T.V. Get off the air
And so it was
Our beloved corporate gods
Claimed they created rock video
Allowing it to sink as low in one year
As commercial TV has in 25
“It’s the new frontier,” they say
It’s wide open, anything can happen
But you’ve got a lot of nerve
To call yourself a pioneer
When you’re too god-damn conservative
To take real chances.

Tin-eared
Graph-paper brained accountants
Instead of music fans
Call all the shots at giant record companies now

The lowest common denominator rules
Forget honesty
Forget creativity
The dumbest buy the mostest
That’s the name of the game

But sales are slumping
And no one will say why
Could it be they put out one too many lousy records?!?

M.T.V.-Get off the air!
NOW

jimm | 2/9/2010, 9:58 pm EST

The Real World was the start of reality TV and it put many REAL actors out of a job. MTV f’d up everything.

Anonymous | 2/9/2010, 10:50 pm EST

I miss MTV and have for well over at least one decade… VH1 as well. Oh well.

Angst Teen | 2/9/2010, 11:04 pm EST

MTV sucked during the late 80’s and exploded when NIRVANA released “Smells Like Teen Spirit” in the early 90’s. Music was RELEVENT then and was pulling in billions of dollars. Now music has become IRRLEVENT, hacked rehashes and soaked with plagerism. Its difficult to expose music if its not worth showing. They need to create a new channel for MUSIC AND DEDICATE IT ONLY TO MUSIC.

MyGenerationSucks | 2/9/2010, 11:13 pm EST

the same can be said for you Rolling Stone….

? | 2/10/2010, 12:41 am EST

Doesn’t matter what MTV does. They killed the artistry of good music and videos. I remember how cool it was to have cable and have MTV..now it just sucks and teaches kids now adays how to party and be bums. They see it on tv and think that is the life..that being a reality tv star and making idiots of themselves for money is the right thing to do. Is that really reality…NO! Its entertainment! At someones elses childs expense..really..do you want your kid to be on tv looking and acting like an idiot.? Shows like that make parents look like they knew nothing on how to parent. I’m just saying.

huh | 2/10/2010, 2:28 am EST

if I could cancel MTV from my cable subscription, I would

Jean Tonic | 2/10/2010, 2:55 am EST

they should substitute it with:

eMpTy Vision

D | 2/10/2010, 3:20 am EST

And you wonder why Kanye West was bitching at the VMAs? It was more about Taylor Swift winning(although it was good reason), he was bitching about the music business like MTV & the teenage fans for buying into this shit like “Jersey Shore” & mediocre music with no meaning. Meanwhile talented artists(old & new) aren’t getting the attention thanks to this move & radio stations playing the same fifteen soon 24/7.

barfing dog | 2/10/2010, 4:35 am EST

Well, sadly, this makes sense. Shit, world’s gone to fuck.

Mr. Wallingford | 2/10/2010, 9:50 am EST

Why doesn’t RollingStone start its own music/info/news TV/internet channel? Peter Travers practically has his own show now, just let the other ponies loose and watch what happens. The more ragged and wild TV is, the better, like Mtv was in the early 1980s.

thomas | 2/10/2010, 9:54 am EST

I do finally respect them for confessing, even though they are lowest of low-brow entertainment.

Now if only Fox News will drop the “Fair & Balanced” slogan.

Chad | 2/10/2010, 10:01 am EST

They can keep the name and just change the logo.

“Empty V”

sorry to say it has been that for a long time and their supposed reality shows seem like they are scripted.

About Time | 2/10/2010, 10:16 am EST

It’s about time MTV stopped claiming they had anything to do with music. This channel airs complete and utter garbage.

Geraldeen Bixley | 2/10/2010, 10:35 am EST

Here’s a doozy of an idea: Instead of changing the name, live up to it. I guess there’s no money in bad music. Plenty of money in illiterate, soulless, urban yokels though.

Yeah, Rolling Stone has also backslid into covering bias politics and lackluster so-called ‘music’. That’s why I gladly pay 10 dollars for a UK magazine Q at Barnes and Noble. They include genres and bands from everywhere. Hours and pages of worthwhile content.
Nowadays it takes a lot more effort to find forms of media worth supporting and acknowledging.

Rock and Roller | 2/10/2010, 10:46 am EST

Music hasn’t been MTV’s priority for at least 15 years.

It’s kind of like how Rolling Stone hasn’t been relevant for 20 years.

chris | 2/10/2010, 3:14 pm EST

great! now it’s more accurate: “miserable TV”

chris | 2/10/2010, 3:14 pm EST

sorry…my bad “Moron TV”

Mark | 2/10/2010, 3:15 pm EST

Here’s a question — is there anyone complaining about the change that was born after, say, 1992? MTV and the music video means something entirely different to us 20-30somethings who grew up WITH music videos and who were the primary audience for the channel back when they actually showed videos. I mean, let’s face it — I’ve got a family and kids, I’m not going to sit around watching videos for 2-3 hours at a time like I did when I was 15.

MTV has always been driven by youth and youth culture, it’s just that that meant something alot different in 1990 than it does in 2010. I don’t think that any of the kids who are the age we were when we were watching the channel actually think of MTV as “Music” Television, and since it’s more for them than for us, why not be honest?

Roger | 2/10/2010, 3:23 pm EST

MTV used to be cutting edge in regards to pop-culture. Now it’s just a channel for mindless idiots to space out and watch other mindless idiots.
It reminds me of that movie Idiocracy with Luke Wilson.

Ted | 2/10/2010, 3:25 pm EST

How about just calling it DATV..dumb ass television. That would be the most fitting.

Les | 2/10/2010, 3:57 pm EST

why don’t they just drop the v ? it describes both the soul of the network and the heads of the people running it.

DavidPennMusic | 2/10/2010, 3:59 pm EST

It’s about time. Now the “M” can stand for it’s true meaning – “Moronic”

Rich | 2/10/2010, 4:14 pm EST

So now the “M” in “MTV” is hollow and devoid of meaning. Just like the network! HA!

Geraldeen Bixley | 2/10/2010, 4:20 pm EST

How about living up to the name instead of changing it?
There’s no money in the terrible music saturating the market right now I suppose.
There’s TONS of money to be made in illiterate, soulless, urban yokels though.
This is just another sign of the idiocy wave sweeping over America.

chris | 2/10/2010, 4:22 pm EST

Mark I don’t understand your point? Simply because you got old doesn’t mean the concept of youth driven music video is no longer valid. The problem is that MTV no longer involves music in it’s programing for any age. Their programming now is simply the same formula many other networks have followed with the reality show revenue. Yes, anyone born after 1992 does not regard music videos the same as you did because it has never been a format for them to enjoy. They have not been sold the product that you were. For that age group videos were just what got played in between TRL host/guest banter. At least MTV or “M” has finally acknowledged this and it makes sense. In fact the concept of selling music through the video format has long been dead. Having said all that I will personally admit that I’m old and bitter. ;)

Jordan | 2/10/2010, 5:14 pm EST

MTV has been over for a long time, grunge music killed it, and of course all the unintelligent shows that are currently showed on the program, it ruled in the 80’s, it’s just not the same anymore.

mary ann's a bitch | 2/10/2010, 5:56 pm EST

Mark, I was born before 1992, but not that long before it— in fact I was born one year before. However, I’m still in the same age group, so my opinion on your statement still counts. I grew up in the era of Britney, The Backstreet Boys, N*Sync and such. I used to think that Fall Out Boy and The All American Rejects were hardcore. And me not knowing any better, I loved all those bubblegum pop acts that MTV spoon-fed me. It wasn’t until up a couple years ago that I discovered music that MTV and mainstream radio wasn’t playing. I discovered old artists from decades before as well as some great indie acts. I also discovered a channel called VH1 Classic and got to see what the REAL MTV used to be. MTV used to be a channel that genuinely cared about music. They showed your typical mainstream fare, but they also showcased alternative and indie artists. Having your video air on MTV used to be a badge of honor, now no one with dignity would want to have anything to do with that channel (and rightfully so). I don’t know where they went wrong, I mean did the ratings slip because people got tired of music or something? What happened? I may be young but even I realize that what passes for entertainment these days is just… ugh. Things like “Jersey Shore” are an abomination on our society. That is not what I want representing my generation, but hey what can I do? The majority of my generation are clueless dumbfucks, anyway. I know I’m in the minority among my age group, but I want to watch MUSIC VIDEOS on TELEVISION. Not shitty reality shows. As wonderful as YouTube is, I don’t like the fact that it is my main source of musical entertainment. A television screen always beats a computer one. Sometimes I feel like I was born in the wrong era.

Haggie | 2/10/2010, 6:48 pm EST

They removed the music from Mtv over a decade ago. It just took them awhile to get around to updating the logo.

In trying to appeal to their new demographic, the “M” now stands for “Moron”…

Truth | 2/10/2010, 8:13 pm EST

MTV is a reason why The Taliban wants Americans dead.

After watching an episode of Jersey shore… can’t say I blame them.

Eric | 2/10/2010, 8:15 pm EST

Why should they keep “music” in the logo if it doesn’t reflect the what the channel is broadcasting? If they want to be honest, call it SFRSTV, Stupid Fucking Reality Show TV. It’s a disappointment that MTV sucks nowadays.

I agree with Bobby way at the top. Palladia is a great channel. When I want what used to be a MTV or VH1 fix, I’ll switch over to Palladia.

Jay | 2/10/2010, 9:43 pm EST

Reality shows are the lowest common denominator fake gossip crap and they create gossiping idiots who are the lowest common denominators of humanity. Nothing is more pathetic and it doesn’t get worse than watching a bunch of dumb people “act” in “reality” for stupid reasons. I remember when music videos played and I was thinking, “Damn, that was a cool video!” and “How’d they do that?” Now, it’s all dolled-up pikey scrubbers turning our daughters into prats and trollops! “I” DON’T “want my MTVeeee….”

MCinMW | 2/10/2010, 10:53 pm EST

Grew up on MTV…all I can say is RIP to yet another great of my generation.

Mike | 2/10/2010, 11:16 pm EST

Yeah, MTV has been disappointing for a long time. I always thought of MTV2 as a version of MTV ten years prior. Now MTV2 has caught up to the garbage. But I still like VH1 and Fuse, and I think there will come a day when those networks become rich and trashy, and I’ll move on to something else. I just think it’s a natural business progression. When your network is small, it’s easier to be cutting-edge, because that means taking risks. When companies get big and decisions are made by committee, the risky ones get thrown out right away in favor of the money makers.
Personally, I miss the animation boom of the early 90’s that took place at MTV.

tim | 2/10/2010, 11:19 pm EST

Is this supposed to be some sort of surprise? Mtv hasnt focussed on music in well over a decade. Good riddance you fucking sellouts. Also, thanks for helping to make our teenagers stuck up, cocky, know it all snobs. All of society owes you a debt of gratitude.

Reality TV | 2/11/2010, 12:03 am EST

Another one bites the dust
Another one bites the dust
And another one gone, and another one gone
Another one bites the dust
Hey, I’m gonna get you too
Another one bites the dust

Topher | 2/11/2010, 12:29 am EST

Nothing like being a decade behind. When’s MTV going to change their name?

Todd | 2/11/2010, 4:47 am EST

Pathetic.

FUCK MTV | 2/11/2010, 5:06 am EST

FUCK THAT STUPID MOTHERFUCKING MTV!!!

MB | 2/11/2010, 10:30 am EST

What bothers me so much is that this channel produces the biggest mainstream garbage ever but somehow gets high ratings. Im so confused! People say they hate it but yet the ratings are high! I can honestly say I do not watch mtv. I have no interest and think its worse then garbage. It gives garbage a good name! Someone out there needs to start fresh with a new music station dedicated only to music. Let the revolution begin!

Bman | 2/11/2010, 10:45 am EST

It really sucks how MTV lost it’s way… Why didn’t the people at Viacom (I believe) just spin off the “reality” content to another network and leave MTV as a music channel? Instead they choses to just run this one into the ground.

hikonejo | 2/11/2010, 12:52 pm EST

MORONIC TELEVISION should be their New Logo.

Indian | 2/11/2010, 1:10 pm EST

What a dirty shame…I agree with Moron Tv

Robert | 2/11/2010, 1:33 pm EST

They are about 20 years too late. Who gives a crap?

Barry Allen | 2/11/2010, 1:41 pm EST

Is it always gonna have that fat chick appearing on it ?

Or just random nobody’s who look like they have food stuck in their cheeks

johnny rockstar | 2/11/2010, 2:16 pm EST

I think the should drop the M from MTV all together, and change it to an S. So instead of Music Television it could be Shit Television! That change should have been made 13 years ago.

Ow My Balls! | 2/11/2010, 3:04 pm EST

“Or just random nobody’s who look like they have food stuck in their cheeks”

Seriously, that fake-looking chick looks like a skanky chipmunk. Even her “name” sounds like a frickin’ cartoon character. How fitting.

cleon jones | 2/11/2010, 3:11 pm EST

karma train..choo choo. music on mtv? huh? why would they. no ratings. simple as that. money on their mind, mind on their ratings.

JAIME BONDage | 2/11/2010, 4:02 pm EST

MTV hasn’t been music television for a while now, this is the final nail in the cofin. F*ck MTV’s moronic reality shows and the morons that follow them.

Ed | 2/11/2010, 4:14 pm EST

The M now stands for Miserable

Anonymous | 2/11/2010, 5:18 pm EST

MTV is made for teenagers and geared towards them. They have expendable income to buy products. If the channel was simbiotic with the music industry as it was in the past, then advertising to push cd sales to kids may have been alot healthier for the industry that made mtv what it was.

in other words, mtv is over and cds are as well.

Sigh | 2/11/2010, 6:04 pm EST

eMpTyV … never truer.

anon | 2/11/2010, 6:55 pm EST

I blame “Jersey Shore”

Melissa | 2/11/2010, 10:26 pm EST

Very sad and pathetic really. But I still don’t get why they have the M? I mean what is the M going to stand for now? Misery? Haven’t been satisfied with the channel in years.

Oh also, MTV should thank Boy George, Cindy Lauper, David Bowie, and Billy Idol for making that fabulous 1983 commercial.

I want my MTV… fades away…

Lounger1 | 2/12/2010, 1:51 am EST

I didnt even know MTV was still around-HA! Good Idea in the beginning but it lost steam around the mid 1990’s and now needs to be put out of its misery.

calcutta | 2/12/2010, 1:53 am EST

well i dont know how many of youll are mtv fans still i know i gotta watch my nitro circus still but they got channels with nothing but concerts all day long and and night its videos all night long what more can you not ask for is a good concert the channel is called palladia.

thunders231 | 2/12/2010, 8:14 am EST

They should just change the whole name. Why even call it Mtv?

thirteenburn | 2/12/2010, 11:29 am EST

“(people)…dont’ have the same emotional connection to (MTV)…”

That’s bullshit and they know it. There are far more people alive who miss what MTV used to be and wish it would go back to that, but as was perfectly stated, the powers that be don’t really care about music, instead more than happy and willing to turn generation after future generation into a mindless mass of humanity, easily duped into the abject intellectual dishonesty of the uber-leftist run Democrat Party.

Good luck with that, Society. I weep for what we’ve become and the utter embarassment felt at what scholars in the distant future will think of our current society and it’s abject failure to think for one’s self, more than happy to be a good little “sheeple”.

I for one could care less what anyone at MTV thinks about anything as they’ve proven themselves to be utter brainless and their programming proves it. My only wish is that they stop pretending to care about music by adding numerous channels that start out showing strictly videos, but always end up just like the stations before – full of excrement filled programming for the severly mentally challenged people who will one day possibly run this country and it’s my fervent hope that I and anyone I care about, has long since died and no longer subjected to such mind-numbing disingenuousness.

Pathetic. Sad. But oh so very VERY true…

“And the recording industry STILL can’t figure out why they’re going bankrupt.”

BK | 2/12/2010, 12:27 pm EST

The way they handled the 2005 “LIVE 8″ concert was horrendous and showed that the morons they pay to talk about “music” would rather talk about themselves. Now we don’t have to pretend anymore.

Centerfielder | 2/12/2010, 1:26 pm EST

Who gave these fools at MTV the idea that people are more interested in a watching a bunch of 20-somethings whine about their petty self centered issues?

GotOtt | 2/12/2010, 5:16 pm EST

Jello said it best “MTV GET OFF THE AIR”

Alex | 2/12/2010, 6:27 pm EST

I really dislike this choice. MTv was iconic for it’s high standard for music, besides “Jersey Shore”, “The Hills”, etc. all suck! They are terrible shows for people who like to get lost in other peopls lives, pathetic. Until there is another tv station that handles music as well as MTv use to, this will always be a hated topic for me.

MGunn | 2/12/2010, 8:33 pm EST

The “end of an era” happened YEARS ago, not just now with the change of the logo. “MTV” has been CrapTV for a LONG time, and I haven’t watched it in years. How I miss the good ole’ days of Headbangers Ball and the “V-jays” like Alan and Martha, who gave us the rock news.

Anna | 2/12/2010, 8:57 pm EST

Hell, even as a gen-y’er in the late 90’s more could be said about those artists on MTV than these days. You could even hand BSB a mic and they’d sing to you a capella. MTV was still showing shows like Unplugged, Ultrasound, shows for artists upon their album releases, diarys, and such. Even Say What Karaoke was a fun show while it lasted. Shows about THE MUSIC and the MUSICIANS. And what kind of talent do these fucking dumb reality tv stars have? NONE. Fucking none. Basically famous for nothing. Absolutely-fucking-nothing.

How this reality tv drudge has taken over tv channels that once used to be interesting, tears open a big massive black hole to suck out all intellect our society once had and replace it with instant endless incessant brain rot.

Good riddance, television.

Dude | 2/12/2010, 9:10 pm EST

MTV blows! I miss music on TV! Why did MTV feel the need to alienate the so many people who once loved them? Reality TV rots the brain…it lacks creavity and shows people how to be simple and self indulgent. I want my Palladia!

Allexis | 2/12/2010, 9:14 pm EST

Yeah, ever since Reality TV became the main priority on there, it has been lame. Why not stick to shows that pertain to the reason that MTV was created for? Damned reality TV shit… :/

Whisperthrough | 2/13/2010, 8:29 am EST

Funny how much heat downloading gets for music not selling well these days,it’s all down to MTV in my opinion,look at all the pieces of shit like Creed or Hootie and the Blowfish,MTV gave those losers airplay and they sold 10 million copies of albums each.And MTV helped spearhead grunge and other musical movements.The music business should be pursuing and suing them not 12 year old girls who download one song they probably would’ve just taped off the radio back in the day.

T | 2/13/2010, 10:09 am EST

About time, this has been a long, slow death. MTV is no longer relevant in music, and hasn’t been since they got rid of mtv news, and all music themed shows. How I miss the beach house, VJs, spring break, 120 minutes, beavis and butthead, daria, say what karaoke, and hours of music videos.

ws | 2/13/2010, 10:15 am EST

File this article under “Who Gives A Sloppy Shit?”. Nobody over the age of 15 watches MTV, and certainly nobody in Rolling Stone’s age demographic.

doogmon | 2/13/2010, 10:59 am EST

…so,I think we all agree then.

MTV long gone | 2/13/2010, 12:14 pm EST

MTV died when they segregated music in the early nineties. In the 80’s you would watch hard rock, rap, synth, pop, whatever else all together. You’d get turned on to new music and artists all the time. Then they segregated it with MTV raps, Alternative Nation, and whatever other garbage shows that they had. I actually think that they hurt race relations for a while in the 90’s by doing this. MTV sucks. It’s all about the money.

bennie new york | 2/13/2010, 9:46 pm EST

This change is about ten years too late. Fuck MTV.

Corporate TV Still Sucks! | 2/14/2010, 1:28 am EST

The reason why cd sales are down is because there is nothing to buy.This is not an economic problem.The problem is the big heads at corporate tv forgot what got them there in the first place.The programers at mtv and vh1 are lazy whores.I pay my cable bill with my hard earned money just so I can watch my mtv but they don’t so videos anymore.If someone at these networks was actually doing their job we would be seeing cool new music videos like the good old days before britney.And that means you too RS!The big corporate poopheads control what we can buy and then complain that the economy is the problem.When I travel outside of the US I see videos by bands I want to buy in just ten minutes!But over here I get spoon fed crap! what is it Mtv? is it the labels aren’t giving you payola anymore?was it the Bush administration telling you to not play artists opposing the war?there is no reason to buy any of the artists Mtv plays therefore there is nothing to buy.is it any wonder the music industry is ready to tank?they control what videos we can see and then they stop showing us videos.Don’t complain to me that cd sales are down, Mtv is the one that should be playing videos but they aren’t.I can remember the good old days when Nirvana broke on a show called 120 minutes.I can remember Unplugged, the Music news, and hours of new videos.Maybe I can hire a lawyer and sue Mtv for false advertising.They should at least reimburse me on my cable bill for the last 14 years!MONEY FOR NOTHING!where are the videos?! MTV KILLED THE VIDEO STAR AND LEFT US WITH TEENAGE REALITY FODDER!!!!!

PART 2 | 2/14/2010, 1:33 am EST

and what does Kurt Loder have to say about this and the last 14 years?

Rick Foulkes | 2/14/2010, 8:51 am EST

Moron TV..Misguilded..Misdirected..M iserable..Manipulated..Microce phalic..Malalignable..Misuse

Anonymous | 2/14/2010, 1:27 pm EST

I wish MTV was actually what it was supposed to be. Not a channel for fucking fake human beings to parade around with bullshit, scritpted problems.
And I wish that now that most popular music today is pretty lacklustre that they would at least show GREAT videos from GREAT artists from years before. MJ for one, his short films keep everyone entertained. And there’s definitely other reat artists with good videos and they should be shown rather than this garbage we have to listen and watch.

dave | 2/14/2010, 2:00 pm EST

the real reason why not just MTV but other networks are showing mostly reality shows is not just because they get good ratings. (some of them do but just as many don’t) it’s a profit margin thing. reality shows don’t come with the price tag of proffesional actors, script writers, royalties, ect. they are so cheap to produce that even ones that have bad ratings still have good profit margins, and thats not just my opinion, a network exec explained that in an interview. he also said that they are well aware of shorter attention spans so it’s hard to get people to watch anything that requires much thought or imagination. so in my opinion we the people can take just as much blame. heck, i know plenty of people who will turn the channel half way through a song even if it’s one of their favorites.

JB | 2/14/2010, 2:30 pm EST

Finally!! I hated that they called themselves “Music Television” for so many years when they were so far from it. I wanted them to change their name to RTV, Reality Television. I didn’t mind that they had reality shows. It bugged the hell out of me that they didn’t acknowledge it.

yeah right | 2/14/2010, 2:46 pm EST

what does Kurt Loder have to say about the last 14 years of suck tv?

Johnny | 2/14/2010, 4:20 pm EST

i skip past that channel it sucks

Its all about $$$$ and GREED | 2/14/2010, 11:13 pm EST

oh I get it now.They want everyone to pay thru the nose for Palladia.Mtv is now empty your wallet for videos.

David | 2/14/2010, 11:37 pm EST

MTV is just not MTV anymore. What’s the point of airing reality shows that are very stupid, boring and a waste of time. Other music video networks (VH1 and Fuse TV) show videos and everything around music, but Its garbage.

MTV started off real good, and ended very bad!

GrandWazoo | 2/15/2010, 4:26 am EST

I remember MTV in the early 80s. I thought Martha Quinn and Nina Blackwood were HOT! Nothing like kicking back, smokin’ a bowl and watching music vids for a couple of hours. MTV died when they aired Real World. Now its totally lame.

I want videos! | 2/15/2010, 9:19 am EST

Mtv needs a good kick in the ass!and why do they play nothing but rap? maybe they should call themselves BET.

Free Speech | 2/15/2010, 9:26 am EST

FUCK YOU MTV!

Jezmundberserker | 2/15/2010, 9:42 am EST

I hope MTV goes off the air completely. VH1 too, since they’ve jumped on the “reality” bandwagon too. I’ll stick to VH1 Classic whenever I want to watch actual music.

Clint Eastwood | 2/15/2010, 1:04 pm EST

MTV sucks.

Jack | 2/15/2010, 1:25 pm EST

I worked for MTV during the 1980’s. Back then, it WAS all about music. After all, when the first video aired in 1981 (”Video Killed the Radio Star” by The Buggles), the announcement said, “Ladies and Gentlemen, Rock and Roll.”

For some people back then, working at MTV was a Rock and Roll lifestyle. There were 3 parties a day (sometimes). There was partying after work. There were concerts. There were girls(for the guys). There was well paid well dressed (and very well connected guys (for the girls).

This was Rock and Roll, with a corporate backing. And it was a fun place to work.

We never thought it would end, but it did. What killed MTV, in my opinion, was the reality shows. “Reality killed the Video Star” should be the slogan. And I agree with the other comments about the mentality of MTV viewers. The programming is geared to the most idiotic, stupid, low class, uneducated, and moronic audience that exists. Let’s face it, if you are capabile of walking and chewing gum at the same time, you are probably too intelligent to be an MTV viewer.

Andy | 2/15/2010, 2:43 pm EST

And in all honesty, if they did come out with an RTV and then combined MTV2 and MTVU and all the other stations they have that play a lot of videos still they would get more fans.

djamal | 2/15/2010, 3:40 pm EST

Its about time… Paladia is so much better anyways… F MTV…

juanayala | 2/15/2010, 7:11 pm EST

finally!!!!!!!! MTV sucks!!!!!!!!!!!!!!!!!! they shouls just cancel it !!

Guy | 2/16/2010, 5:38 am EST

Video may have killed the Radio Star …
but
Losing focus killed enuine MTV ….
“… we can’t rewind, we’ve gone too far”

Rik | 2/16/2010, 7:26 am EST

With or without the “Music Television” part, theres still only one place to find decent new artists: The Underground. Play your crap shows MTV, you don’t really even matter. xo

Rik | 2/16/2010, 7:34 am EST

P.S: The internet is more MTV than MTV ever was.

Moron TeleVision, indeed | 2/16/2010, 12:38 pm EST

I look forward to the “rise & fall of MTV” books to come out, because the MTV that we all grew up with is D.E.A.D.

SAD | 2/16/2010, 3:56 pm EST

Since the end of quality artists appearing on Mtv Unplugged, for instance; the channel, the music industry, music journalism, and the level of professionalism of musicians, have gotten worse every year. Now we have to tolerate this magazine raving about mediocre bands such as Vampire Weekend since there’s nothing else out there.

Big Nate | 2/16/2010, 4:15 pm EST

Well MTV finally admits it doesn’t care about legitimate music, now if only RS would do the same.

boo | 2/18/2010, 2:19 am EST

MTV is the only channel where commercials are a relief.

sc341 | 2/18/2010, 3:54 am EST

So exactly who is going to sponsor the Video Music Awards (VMA’s) now? At the last VMA show they had a very nice tribute to Michael Jackson; they showed his “Thriller”, “Smooth Criminal”, “Scream” videos with live dancers and his sister Janet Jackson. Now they are changing to a non music format, who is going to sponsor the VMA’s????

ur worst nitemare | 2/24/2010, 1:19 pm EST

i remember mtv playing MUSIC at about 10years ago..after that was decadency..

Onur | 3/8/2010, 6:16 am EST

I hope MTV will go bankrupt soon. They truly deserve it. A music television that doesn’t play any music at all. Why didn’t they start another TV channel? VH1 was OK until MTV bought them out and ruined their channel as well.

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