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iTunes, Record Labels Aim to Jump Start Album Sales

7/27/09, 8:55 am EST

Apple and the four major record labels are reportedly in talks to figure out ways to entice more consumers to purchase full-length albums, the Financial Times reports. Codenamed “Cocktail,” their plan calls for the introduction of an interactive liner-notes booklet to accompany full-album purchases. The booklet would include lyrics, photos, videos and the ability to play music on computers without using iTunes, according to sources close to the talks. Apple reportedly hopes to launch the new project in September. When contacted by Rolling Stone this morning, a spokesperson for Apple said the company was declining comment on the report.

While digital music sales remain strong and CD sales plummet, the majority of consumers still choose to purchase their music a la carte, or by the song instead of the full album. “It’s all about re-creating the heyday of the album when you would sit around with your friends looking at the artwork, while you listened to the music,” a source close to the talks told FT.com. Apple recently tried to boost album sales by introducing variable pricing, which raised the cost of hit singles while lowering that of catalog albums. Reps from the four major labels declined to comment on “Cocktail.”

In addition to boosting album sales, the new liner notes and interactive booklet are part of a bigger project Apple has planned, according to the Financial Times, who report that Apple has a “tablet-sized” touch-screen computer in the works that could be released in time for the holiday season. The new computer, which will be about 10 inches diagonally, will also have Internet capability, allowing users to connect to the iTunes store in order to purchase music and movies. The computer is also being dubbed Apple’s response to Amazon’s popular Kindle, and FT writes that Apple is reportedly in talks with the major publishers.

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Comments

dude | 7/27/2009, 10:47 am EST

LONG LIVE VINYL!

Greendale | 7/27/2009, 11:33 am EST

The music industry has done this to themselves. They’ve been reactive instead of proactive the past 10 years, and it’s killed them.

Ponch | 7/27/2009, 11:38 am EST

Here’s an idea to get people to buy more full albums… Put out some DECENT music and stop pushing the flash in the pan artists like Fall Out Boy and Jonas Brothers to make a quick buck. Support talented musicians who can sustain a long term career and give them time to build up their audience and explore their sound – not just mimic “what’s hot” at the moment.

chestnut | 7/27/2009, 11:59 am EST

try pushing vinyl… most of us don’t like staring at album artwork the size of post-it stamps..

Jungleland2 | 7/27/2009, 12:17 pm EST

As long as music is disposable and available a la carte (the single) most casual music buyers are not going to buy the entire 12 song CD.

Labels should be happy that anyone is paying for MP3 at all. They are so easy to get for free, especially if you are looking for just the “single”

Amazon and Emusic at least give you a discount for buying the entire Album (instead of jacking up the price of the single, how does THAT help itunes??)

The serious music collector (or what is left of them)are still about the entire Album and are buying Vinyl, CDs or at least whole Album downloads…there just are not as many of us as there used to be.

The only way to change habits is to give an incentive. The “booklet” is not a horrible idea. Should have videos, bonus songs,etc to really make it worth while IMO.

The other is to have the single (with a b-side) for $2 and the album for $7 and not offer a la carte at all. (eg, go back to the 45 or LP options from back when people spent money on records)

that guy | 7/27/2009, 12:22 pm EST

its not bands or record labels fault. its the general public. it doesnt really surprise me that people dont want to pay 19 dollars for a CD that may only have a few good tracks. Alot of bands/artists these days only need to have a few ‘hot’ singles to be considered talented. its a shame but its inevitable. i dont think there is goin to be a ’saving the album sales’ option. i think napster has dug that hole years ago.

raccoon | 7/27/2009, 12:32 pm EST

itunes is a joke.

Erik | 7/27/2009, 1:06 pm EST

Hahaha.
Yes so many people want to purchase those great full length albums of this glorious decade.

The labels are so out of touch with the people.
Maybe if they started signing talented bands who could hold someones attention through out a whole album then maybe they could revive the industry.
Instead they continuously see dollar signs in the eyes of 10-14 year olds. They need to quit trying to manufacture music. What happened to the days when people when out to shows to find new bands?

And by the way Rolling Stone is no innocent either. I havent bought a magazine in forever just because I have seen the Jo Bros, Taylor Swift, and some american idol flamer on the cover.

Have you “Rock’n'Roll Journalists” (I use that term very loosely) never heard of Wilco, My Morning Jacket, The Black Keys, etc?

Good music is out there its just the dipshits in the positions to get it out to the masses wont give these bands a cover story.

Enough with the tween demographic rollingstone. The people want their rock’n'roll.

Anonymous | 7/27/2009, 1:12 pm EST

Hahaha.
Yes so many people want to purchase those great full length albums of this glorious decade.

The labels are so out of touch with the people.
Maybe if they started signing talented bands who could hold someones attention through out a whole album then maybe they could revive the industry.
Instead they continuously see dollar signs in the eyes of 10-14 year olds. They need to quit trying to manufacture music. What happened to the days when people when out to shows to find new bands?

And by the way Rolling Stone is no innocent either. I havent bought a magazine in forever just because I have seen the Jo Bros, Taylor Swift, and some american idol flamer on the cover.

Have you “Rock’n'Roll Journalists” (I use that term very loosely) never heard of Wilco, My Morning Jacket, The Black Keys, etc?

Good music is out there its just the dipshits in the positions to get it out to the masses wont give these bands a cover story.

Enough with the tween demographic rollingstone. The people want their rock’n'roll.

That One Person | 7/27/2009, 1:13 pm EST

I think this idea is brilliant; it means good news for me because I already buy full albums.

Charlie | 7/27/2009, 1:41 pm EST

This idea is awesome! Now this could also help prevent some illegal downloads because of everything you get when you make these purchases. Great idea!

Charlie | 7/27/2009, 1:42 pm EST

with that being said it pisses me off that itunes pushes the whole mainstream alternative punk pop shit day in and day out.

Full Albums | 7/27/2009, 2:13 pm EST

Start putting out albums that are worth buying.

Axl | 7/27/2009, 2:35 pm EST

looks like iTunes is finally doing something right for once

Axl | 7/27/2009, 2:39 pm EST

but i also agree that iTuens should promote better music and not jonas crap

Ugh | 7/27/2009, 3:45 pm EST

Last full album I bought was Kings of Leon. They are awesome. I turned the radio on the other day, and I hear a song that goes your a jerk. Who in their right mind would listen to that song, but to buy a full album of that crap…..yeah no thanks. That is what is wrong with music…and I like rap.

chrie | 7/27/2009, 5:03 pm EST

it doesn’t matter how much you doctor it up, buying an album online isn’t the same as going to a music store and buying an LP or a CD.

Face-to-Face interaction is gone and it’s not as physically appeasing as actually holding the liner notes and artwork

Dean | 7/27/2009, 6:11 pm EST

Music industry needs to promote talented musicians,and vocalists.They have been thrusting untalented artists like the Jonas Brothers,Miley Cyrus etc upon us..Stay away from garbage that has a short shelf life .Think long term.Additionally lower the cd prices significantly so people will want to buy them.

Music listener | 7/27/2009, 6:27 pm EST

I agree with Dean and Ponch. That’s why when the artist is worth buying I buy the whole CD, like I did for the Jonas Brothers. They put out good music. When it is explicit trash, I only buy the one or two clean songs, like I did for Lady Gaga.

Jeff | 7/27/2009, 7:46 pm EST

I guess interactive liner notes may work for anyone under the age of 18. Personally I haven’t seen liner notes since I started downloading music several years ago. I always thought it was about music, not liner notes. A price drop would inspire me to buy more music as opposed to getting it via torrent. A music revolution like the one led by Nirvana would really be nice. The last great album as far as I am concerned was Radiohead’s OK Computer.

Adam | 7/27/2009, 8:28 pm EST

It’s hard to say what’s at fault here, the music industry for signing bands that are merely recycling the same music over and over again, or, and as abstract at this is, human instinct. In regards to the latter, can you really blame anyone for wanting to attain music via a free resource? I’m sure if anyone who sought, for instance, a chocolate bar, would take a free one over one that cost $1 any day. Half of the problem is that the musicians that stand to attain profit from sales are so far away from the consumer, regardless of the internet. Or in other words, I don’t think fans really understand the inner-workings of labels and where profits are to be made. Profit, if any, stand a better chance with the Jo Bros and Nickelbacks of the world, not with independent artists.

The Answer | 7/27/2009, 9:38 pm EST

Find another Beatles and you guys will start selling albums again!

ed | 7/27/2009, 10:28 pm EST

axl leave us alone no one likes you

I Like Cake | 7/27/2009, 10:31 pm EST

I must say I do like the idea of adding something that should have never been removed in the first place. But how about not squishing the crap out of the music files so they still sound like they should.

As far as selling physical CD’s, store’s need to understand that we know how much a blank CD costs and we don’t feel like paying 20 bucks for something we can burn ourselves for one tenth the price.

Now pass me the laptop so I can see the cover of Ummagumma.

Michael Schirmer | 7/28/2009, 1:30 am EST

Nothing beats the real thing but I must say there is nothing more tacky than an iPod with just remnants of an album. I can’t stand when I am on someone’s iPod and it’s a mess of partial albums. I always buy the whole thing and I make sure have all the artwork. Ever since iTunes introduced Cover Flow I feel like there’s a similarity to having the physical album. Albums were recorded for the purpose of listening from the beginning to the end. If an artist can’t keep me interested then I usually don’t bother.

Mazzy | 7/28/2009, 2:38 am EST

Back in my day, albums cost about 4 to 5 x the cost of a single. If they really ant to jump start album sales an incentive would be to charge 5 or 6 bucks for an entire album. Many more would upgrade from a single. Ten bucks is way too much for a digital inferior version without the packaging!!!

Bernard | 7/28/2009, 3:00 am EST

NEW MUSIC SUCKS, because new artists sucks because the record industry sucks because they promote looks instead of talent because thats how they make money

Jeff | 7/28/2009, 9:28 am EST

The obvious has already been stated: Record labels market looks not music for the quick buck. Basically, shelling money to these “kids” to go and put out singles and records that have no substance. THEN the music industry is in total shock that noone is buying the albums.If the music industry focused more on talent than trend there might be some longevity in the music. In my opinion the record industry is its own worst enemy. Itunes puts out albums for 9.99 and singles for roughly .99..while record stores put out records for around 13.99 – 19.99 depending on the chain.! Yet the labels are wondering why cd sales drop and why digital singles sell more than the albums?! I wouldnt buy an entire album by lady ga ga either! Maybe if itunes didnt exist there would be more cds selling in stores..Sure people would ilegally download some music..but thats been going on for years..People are smart enough not to be had by they industry. If those out of touch big wigs would listen to the people who make actually like music and buy it..then perhaps there would be a shift in the numbers. But this mess is noones fault but their own. Greed has bitten them on the butt. Serves em right!

Jungleland2 | 7/28/2009, 10:56 am EST

Now we just sound old.

The industry always promoted “teen pop” more than the good stuff.

You forget that The Pixies, The Replacements, Jane’s Addiction, The Smiths were ignored by mainstream media (at least until after they were big). You had to go to college radio, 120 Minuets (on MTV in the middle of the night)or your local indie record store to find out about new music that did not suck.

Should Wilco, My Morning Jacket, Decemberists, etc get more coverage? Hell yes, but they are not mainstream bands.

The short time in the early-mid 1990’s when the good stuff was actually popular is OVER

Ron fron “Ron & Fez” on XM said it best recently

True rock and roll fans are looked at funny, like we looked at Jazz fanatics 20 years ago

past-rock-fan | 7/28/2009, 11:12 am EST

The day of the album has passed. I heard an old rock artist describe it the best:

In the old days, you had your album, 45, or tape. You listened to it. You knew the scratches, the pops, the noise between tracks, etc. No one had one exactly like yours–with the same scratches, pops, etc. In the case of a tape, you treasured it–took it with you in a Sony Walkman, the car, to a friend’s party. But, you did not leave it behind.

Switch to today. The copy you have is digital–perfectly free from pops, scratches, etc. Your copy sounds just like everyone else’s copy. If you do not like it, you can just delete it with a click.

The point the old rock artist had was that we do not “own” our music anymore. We consume it, but do not own it like we use to.

marty mcfly | 7/28/2009, 11:54 am EST

While I think it’s great that the record labels are lowering the prices of albums, I think it’s a bad business move to raise the price of singles.

As anyone who has ever (mistakenly) boughten the album of a one-hit wonder knows, you don’t want to purchase the entire CD – you want the one hit song. There are some fools out there who are willing to buy one Soulja Boy song, but there probably aren’t that many who would buy the entire album.

And I may be in the minority when I say this, but if I’m going to buy music, I’m going to have a physical copy of it, dammit. Buying an album from iTunes over the illegally downloaded version provides nothing more than a clear conscience.

The mistake that the record industry made was trying to combat illegal downloading, instead of working with it. They created legal digital downloads way too late into the game, and failed to provide a superior product.

Why not bring back the niche market of vinyls? I’d be all for that.

marty mcfly | 7/28/2009, 11:56 am EST

*bought, not boughten. Embarrassing grammar mistake.

politicallyincorrect | 7/28/2009, 1:09 pm EST

If you want to make folks buy an album then make a great album-DUH. Artists use to put out good albums and even had more good songs other than the ones that were put out as singles.
As long as folks make these horrible albums with one on two songs folks will continue to buy singles.
And why are digital albums the same price as CDs? Shouldn’t they be cheaper b/c of no packaging?

thom434 | 7/28/2009, 1:35 pm EST

“Re-creating the heyday of the album?” Seriously WTF? I tunes is trying to recreate the experience of buying a cd? Cds are not dead yet ignorant Apple spokesperson. You might as well go and buy the cd, and you will have the true experience. Most of the time cds are cheaper than itunes anyway.

rubbarrsoul | 7/28/2009, 2:04 pm EST

ever try raising the volume of an i-pod?(can’t raise it to 11) just like the comments of a while ago, there’s no personality to today’s music. it doesn’t belong to you anymore, it belongs to youtube.and by not letting true consumers download for free and get newer listeners to dig older stuff,it’s illogical.

S.O. | 7/28/2009, 3:17 pm EST

I actually bought from iTunes NIN – The Downward Spiral (Deluxe Edition) for only $11.99. AT any other record store, that would have cost me well over $20. I didn’t get the extra booklet, cover art, liner notes, etc… that came with it which would have been nice too, but this was an absolute DEAL!

Even got the latest Silversun Pickups album “Swoon” for like $11.99 on iTunes w/ the cover art booklet & liner notes.

But I’ll still get CDs at a record store if I really want the actual album. I think years from now they could be collectors items…lol

Mike C. | 7/28/2009, 3:33 pm EST

Sell lossless audio on Itunes and I will be more likely to buy from there.

Mazzy | 7/28/2009, 5:56 pm EST

bring back the cd single.much more interesting than some download.plus the lower price may attract the more casual buyer.

Here's a novel idea | 7/28/2009, 8:23 pm EST

How about signing acts that actually have TALENT?

AHH | 7/29/2009, 4:07 am EST

Sign and promote artists that matter: Radiohead, Rage Against the Machine, Black Sabbath, i.e. Stop shoving s** at our faces and we will begin to purchase entire albums.

reidarmst | 8/10/2009, 2:07 am EST

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marc | 8/17/2009, 7:46 pm EST

people dnt buy cd’s for 2 reasons.1.bands and artist suck nowadays and dont care about music,just image.2.and becuz cd’s cost alot,maybe if they cut prices on cd’s then more and more people well buy them.artist just need to make worthy cd’s.its really simple.and by the way i still buy cd’s i reciently just bought a blink 182 album!!!!!!CD’S WELL LIVE!!!!!!!!

barcode labels | 9/5/2009, 2:39 am EST

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