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“The Rock of Boston” WBCN Falls Victim to Rock Radio Decline

7/16/09, 10:18 am EST

For the third time this year, an iconic rock radio station in a major city is shifting formats: Boston’s 104.1 WBCN, “The Rock of Boston,” will leave the airwaves on August 13th. The rock station had been broadcasting for 41 years. According to Billboard.biz, WBCN was a victim of CBS Radio’s desire to launch an all-sports talk radio station on the FM dial. The company’s Adult Top 40 Mix station will make the jump from 98.5 to 104.1, with the sports station taking over at 98.5. WBCN will live on off the radio waves as a Web and HD-radio broadcast.

The Boston rock radio market still has BCN competitors like WAAF and alternative station WFNX. WBCN had been broadcasting New England Patriots games since 1995, however it maintained a reputation as the city’s leading big rock-radio brand. New York’s biggest rock station, 92.3 K-Rock, shifted into the Top 40 WNOW in March, and it’s clear a pattern is developing — radio companies are following the music industry trends: While CD sales are plummeting, digital singles are on the rise, making a Top 40 format more appealing to advertisers because it attracts listeners in the target demographic. Rock fans have largely turned to satellite radio, the Web and Net broadcasts of rock radio stations in other cities in response. Just today, Internet radio station WOXY.com announced a new move to Austin, where it will be broadcasting live from the Austin Theater.

Like K-Rock, WBCN also suffered a massive drop in ratings when Howard Stern made the move to satellite radio. As Rock Daily reported in January, Los Angeles’ Indie 103, named the nation’s best radio station by Rolling Stone, was the first victim of the recent purge on rock radio. “Because of changes in the radio industry and the way radio audiences are measured, stations in this market are being forced to play too much Britney, Puffy and alternative music that is neither new nor cutting edge,” reps for Indie 103 said in a statement after revealing they were leaving the airwaves. The frequency has since been replaced by El Gato, a Regional Mexican format.

Related Stories:

New York Loses Biggest Rock Radio Station (Again): K-Rock Shifts to Top 40
Los Angeles Rock Station Indie 103 Going Web-Only, Quits “Corporate Radio Game”
Best Radio Station: Indie 103


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Comments

S.O. | 7/16/2009, 10:58 am EST

Seattle’s THE END (KNDD) will be next. That station is terrible nor is it cutting edge as I know no one that listens to that station.

Bob Abooey | 7/16/2009, 11:23 am EST

WBCN latest victim to fall after departure of Howard Stern

oedipus Christmas and U2 | 7/16/2009, 12:19 pm EST

Sheesh. Where will (Prog Director until 2004) Oedipus replant his roots? He broke U2 to the US and hosts a great Xmas special each christmas eve that mixes all genre of music. R.I.P. BCN

nick | 7/16/2009, 12:58 pm EST

cbs is kill boston rock History Y-100 has been broadcasting continuously with various forms of contemporary hit music since 1973 and 98 Rock has broadcast in this format since 1977.

rawred | 7/16/2009, 1:01 pm EST

I lived in Boston in the early 80’s and WBCN was responsible for breaking lots of artists. Back in the 70’s they were big Springsteen supporters, in the 80’s it was U2 and REM. They had a great committment to local and indie music while mixing in more mainstream stuff. Oedipus was an innovator. Too bad. End of an era.

Paul H | 7/16/2009, 2:21 pm EST

WBCN was an Icon in Boston for many years. As a Conservative (politically), I was not a big BCN listener but the WCOZs of the world could never compete musically. Over time, one would have to say WAAF has been the top competitor of WBCN, and while also seeing rating declines as the Rock audience ages and fades, has weathered the storm better than BCN. Once the Big Mattress was gone, so was the BCN most of us remember in our own youths

Pedro Tequila | 7/16/2009, 2:35 pm EST

Me gusta El Gato Mexicano radio!!! Arribe Arribe yeee haa yee haa!

Art | 7/16/2009, 6:03 pm EST

I grew up in Boston in the 60’s. Remember when the first “underground rock” LP was played on “Uncle Ellie’s Little Red Wagon Show.” Peter Wolf from the J Geils Band was a DJ on BCN. As was MTV Pioneer VJ J.J. Jackson. I guess radio really is dead. R.I.P. WBCN.

Boycott CBS | 7/16/2009, 6:04 pm EST

Boycott CBS..We need this station here

Bill | 7/16/2009, 6:24 pm EST

As someone who lives in the boston area I can say the dj’s on the station arent very good. With the exception of toucher and rich and hanna at night. The music wasnt much better. That and the fact that there was way too much commercials. I stopped listening a few years back and for rock music I listen to Waaf. I will go to their sports station for games and toucher and rich are going to the sports station also. c-ya bcn

Anonymous | 7/16/2009, 7:59 pm EST

BCN, like it’s sister stations in NY have lost a long battle. Too bad. I was a big fan in Boston in the late 60’s .The big mattres in the morning, etc. The fucking internet screwed excellant radio and the clubs that showcases the bands…

teddy a | 7/16/2009, 10:36 pm EST

breaks my heart grew up with bcn.WOW STERN YOU REALLY ARE THE KING OF MEDIA!!!

minty442 | 7/16/2009, 10:55 pm EST

lets just face it stern carried those stations. long live the KING they should’ve fought for him to stay and against the government. WBCN was weak WAAF come on greg hill is doing a impresion of rush limbaugh doing stern. weak. new headline WBCN “the flock of boston” we follow everyone else BAAAAH BAAH little sheep

SLACKER | 7/17/2009, 4:17 am EST

Who listens to FM anymore? Why? They have a failing business model and too many alternatives. For Example: SLACKER RADIO is free and WAY better than what FM has to offer.

William J Harrison | 7/17/2009, 6:54 am EST

WBCN aciduously avoided the hair band hard rockers of the late 80’s and early 90’s driving every red blooded gen xer over to WAAF. Smaller market stations like WIOT were mixing in copius amounts of Faster Pussycat and Enuff z Nuff building a bridge between the baby boomer rockers and the up for grabs hearts of the gen xers; which has allowed the Rock of Toledo to maintain a dominant position in thier market even in the face of of the current onslaught of millennials with their gastly bubble gum hip hop making radio inroads everywhere. Back to WBCN; in ‘93 they realized they were exclusively the province of baby boomer geezer rockers. So, in yet another misguided attempt to right the ship, started playing bow tie Harvard alternative rock which while ok in its own right was certain not to have the staying power of mainstream hard rock which morphed nicely from skid row to creed to avenged sevenfold through the decades. Anyway radiohead and alternative was already and forever to be owned by niche market bow tie powerhouse WFNX. And with that change to alternative; WBCN flitered away its babyboomer geezers it had worked so hard not to irritate in the late 80’s to WZLX and the rest is history. The programmers at WIOT made all the right decisions along the way and WBCN drowned in its own bad decisions at every critical generational turn and darted from one bad extreme of conservatism in the late 80’s to another extreme of ultimately uncommericial alternative of the mid 90’s and thus must perish.

thetypeman | 7/17/2009, 11:24 am EST

Such a shame. I don’t listen to old-fashioned terrestrial radio anymore, but I grew up on BCN, was even on the Mattress Mishegas! Like I said, I don’t listen to radio anymore, but people need a good old rock station. Unfortunately, after Oedipus left, the station fell to shit.

The old days with Charles, Ken Shelton, Mark Parenteau (child molester, but good DJ), Carter Alan and Albert O…miss that shit…

Cheesecrop | 7/17/2009, 8:09 pm EST

Read the Harrison comments, and have to say he could have easily been speaking from the Philadelphia region instead of Boston, and he would’ve still hit the nail on the head. We had the same thing down here for yrs., namely classic stations that didn’t know when to make the switch. They got wise in the mid-90’s, and most of them have done all right by it.

What’s interesting is that these same stations that are playing a hard rock mix from the 70’s/80’s/90’s/00’s have been doing so for about 15 yrs. People talk about the aging of the rock audience, but I’m not so sure about that. Down here in the Philly area, we have seen a downturn in practically every format irregardless, except one station. It is a relatively new one, having hit the airwaves about three yrs. ago. They play mostly 90’s and modern stuff, w/a few 80’s songs here & there. Amazingly enough, there ratings/market shares have somehow gone up 76% (I kid you not!) over the past yr. or so. It’s a very strange phenomenon. I read about it in the paper last week, and when I saw this article I thought about it.

Pete | 7/18/2009, 9:04 pm EST

Howard Stern has done nothing of any importance since leaving for big bucks at Sirius. He owes us nothing, I had many, many hours of laughter for many years listening to him. Having said that, I don’t miss hearing him at all, Chris “Mad Dog” Russo either, for that matter. Have not, and never will, listen to either of them again.

BCN and Howard | 7/19/2009, 7:47 am EST

Obviously, Howard Stern was and still is the most interesting thing on radio.

Pete | 7/19/2009, 4:18 pm EST

Ch=ch=ch-ch-changes

DWZ | 7/20/2009, 9:19 pm EST

What will happen to “The New England Patriots Rock Radio Network?”

David Pristupa | 7/21/2009, 12:22 am EST

Mexican border radio is very interesting.
There is a station Imaginé 94.1 in Nuevo Laredo that plays a lot of obscure alternative music from the late 70’s to mid 80’s. Bauhaus Joy Division and underground goth make up a significant amount of their schedule. Other music is mixed in ranging from Vanessa Daou to Prince & Tom Jones. Bland pop music blended in with other
music sounds more interesting if blended with other music.

Anonymous | 7/21/2009, 3:46 pm EST

If Howard Stern rock radio’s savior, then how come you don’t hear a peep from him in the general media now? Seems like he’s now he’s the “King of Nothing”. Satellite radio is a niche – he may be making a lot of money, but no longer has any influence, except with his converted flock.

BP | 7/21/2009, 3:47 pm EST

If Howard Stern rock radio’s savior, then how come you don’t hear a peep from him in the general media now? Seems like he’s now he’s the “King of Nothing”. Satellite radio is a niche – he may be making a lot of money, but no longer has any influence, except with his converted flock.

NYJ | 7/22/2009, 1:00 pm EST

@BCN and Howard

Stern hasn’t been funny or relevant since the 90’s.

Timmy D | 8/9/2009, 2:01 am EST

FNX was and still is better. Rember “Chris Carter” when BCN yanked him from FNX, that’s where “The Rock Without the Static” started to bite the dust. RIP Big Mattress, I miss the good ol days of BCN. At least we still got WFNX, WZBC, WMBR, and less NPR cuz of the college radio.

FM Stereo is not dead in Boston

Ed K | 8/11/2009, 7:09 am EST

Rats…………Radio is dead.

Jimmy D | 8/12/2009, 12:22 am EST

Hey Timmy D get it straight his name was NICK Carter you joke. Pay attention.
These things are happening because of corporations. Speak out against these actions or we lose and when you lose something you very rarely get it back.

Protest CBS Radio Inc Now | 8/13/2009, 1:41 am EST

WBCN becomes nolonger a great station that for 41 years kept its own .
CBS Radio Incs Marketing and Corp people who decided to yank BCN and take it off of the airwaves need to be called by phone ,emailed and just plain told by any person who has listened to BCN which I have since the late 60’s and when Charles was in a Helicrpter over Seabrook New Hampshire during the Anti Nuke protests which BCN covered live with Charles that was free form radio at its best.
This is not right .People we need to take back WBCN from the people at CBS Radio Inc .
Get Radioactive People all over America contact CBS Radio and give them hell ask for the President of CBS Radio Inc when you call. Go to wbcn.com they have the CBS Radio Inc number since all the Boston FM Stations are listed.The Radio Revolution will not be televised.
Power to the people from the Woodstck Nation to the New Generation .

Protest Call CBS Radio Inc Now | 8/13/2009, 1:50 am EST

Call CBS Radio Inc and send letters of discontent .
Here is the contact information

CBS Radio Inc (617) 366-0110
1 Fleetcenter Pl, Boston, MA

The Revolution Will Not Be Televised

WESU FM Free Form Radio Lives | 8/13/2009, 1:58 am EST

WESU FM at 88.1 in Middletown Ct is a Free Form Station that has Amy Goodman with Democracy Now and alot of good Music from Reggae to Progressive Music .
They are also on the Internet Streaming Live at http://www.wesufm.org/ and are part of the Pacifica Alliate network of Non Commercial Listener Supported Stations.
You should boycott all CBS Radio Stations and Corp Radio in General listen to Community and Listener Supported Independent FM Stations .
They exist all over . below 92 FM and between 88-91.9.
Peace all

Syth | 8/13/2009, 9:59 am EST

…geez, it sucks when you outlive a rock radio station as great as ‘BCN.
I was there from birth to death….Internet killed the radio star.

Frank Rizzo | 8/13/2009, 8:24 pm EST

Regarding Stern… How can you say he isn’t relevant? Read the article. Following his departure from CBS, countless stations have crumbled. The subscribers to satellite radio have increased exponentially. Like him or not, it’s because of Stern.

I’m saddened to see WBCN go. It was the only station I listened to when I wasn’t listening to satellite.

P | 8/14/2009, 2:07 pm EST

Howard Stern is was and always will be a turd and lousy influence on our society.

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