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Jay-Z Recruits Harvey Keitel, LeBron James For “D.O.A.” Video

6/29/09, 12:21 pm EST

The video for Jay-Z’s “D.O.A. (Death of Auto-Tune)” premiered last night, June 28th, following the BET Awards, where Janet Jackson capped a night of Michael Jackson tributes with a brief speech thanking fans for their support and Jay took the stage to perform his latest single. The video opens up with a hat tip to Jay-Z’s recent distribution deal with Warner Music, as the label’s CEO Lyor Cohen is seen chauffeuring the rapper to an abandoned warehouse, opening the luxury car door for Jay-Z and saluting Jigga as he exits the vehicle. As Rock Daily previously reported, Blueprint 3, Jay-Z’s first album on Roc Nation, will be distributed by Warner Music’s Atlantic Records.

From the warehouse, Jay-Z bounces from the jazz club to the Italian restaurant, where the chef comes out to talk to Jay. (We’re pretty sure the restaurant is Harlem’s own Rao’s, an ultra-exclusive eatery that doesn’t normally allow cameras to film inside, let alone in the kitchen, where Jay-Z, the chef and guest Harvey Keitel start a game of high-stakes poker.) If a cameo by Winston Wolf wasn’t enough, Jay is later seen playing one-on-one basketball with LeBron James. Jigga’s odyssey ends with a trip to the barber to get his hair cut.

And like every good video, there’s pyrotechnics, as big necklaces emblazoned with giant A’s for “Auto-Tune” are blown-up along with today’s bright retro-inspired wear and, of course, boxes of Auto-Tune. As Rock Daily previously reported, The Blueprint 3 is out September 11th, exactly eight years to the day that the original Blueprint was released. Last night’s BET Awards also featured Jay-Z performing “D.O.A.” live, which you can watch over at YouTube.

Related Stories:

Jay-Z Calls For “Death Of Auto-Tune” With “Blueprint 3″ Cut
Kanye West Nixes Auto-Tune on Jay-Z’s “Blueprint 3″
Jay-Z Buys Out Def Jam Contract, “Blueprint 3″ Heads to Roc Nation


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Comments

TM | 6/29/2009, 3:07 pm EST

Harvey comes out to meet him at the table, not the chef.

JamesOtto | 6/29/2009, 8:11 pm EST

Does Keitel show his dick?

twitter.com/divalentino | 6/29/2009, 8:49 pm EST

Hm, Jay-Z is deliberately bucking today’s popular trends. My guess is that the album will sell a respectable 1.5 million and drop off the charts fairly quick.

university of andy | 7/1/2009, 7:37 pm EST

Harvey Keitel is the MAN.

Lcrezila | 7/14/2009, 3:49 am EST

FtYW6M

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