Previous Next Latest

How Moonalice Turned One Businessman’s Dream Into a T Bone Burnett-Produced LP

6/5/09, 11:38 am EST

Photo: Steinfeldt /Michael Ochs Archive/Getty

At a recent Moonalice gig, guitarist and arranger G.E. Smith decided to keep the band on its toes: Out of the blue, he told everyone to start playing Emmylou Harris’ “Crescent City,” which wasn’t on the set list. The bass player, Chubby Wombat Moonalice, was momentarily thrown for a loop. “For the first verse I was fighting the bass the whole way,” he sighs. “Humbling shit happens every night.”

By day, Roger McNamee invests in businesses: His private equity firm, Elevation Partners, has pumped millions of dollars into media companies like Palm and Forbes. But by night or weekend, McNamee is investing in something very different: his long-suppressed desire to rock. Ever since his college days at Yale, McNamee, 52, has played in bands. But starting a decade ago, McNamee took his passion to another level. First he hired former Hot Tuna and Jefferson Airplane members Jorma Kaukonen and Jack Casady and former Saturday Night Live bandleader Smith to improve the chops of McNamee’s Bay Area band, the Flying Other Brothers. That band gradually morphed into Moonalice, which currently includes Smith, Casady, former Jefferson Starship keyboardist Pete Sears — and, on guitar, bass, and vocals, McNamee.

McNamee’s quest to rock didn’t end there. He assumed the Chubby Wombat Moonalice stage name, grew his hair out, then asked his friend T Bone Burnett to produce the band’s debut album, Moonalice, which has a muted roots-rock sound not unlike that of Robert Plant and Alison Kraus’ Burnett-produced Raising Sand. Bono, one of McNamee’s partners in Elevation, suggested McNamee’s wife Ann sing lead. McNamee also hired classic San Francisco artists like Stanley Mouse to create posters for fictitious Moonalice concerts and paid Jerry Garcia’s former manager Steve Parish to be Moonalice’s tour manager. “This is a fairly unique situation,” says Smith. “I know there are other affluent people who have put some money into a band, but they kept it at that hobby level. This is not a hobby band by any means.”

Since McNamee pays for pretty much everything — musicians, poster artists, a tour bus — he’s accustomed to charges that he’s buying his way into the music business. “Because I had a day job profile, everyone who knew me from that world just assumed I couldn’t possibly be a working musician,” he says. “And initially a lot of musicians were skeptical I was just a dilettante.” To show how serious he is, Moonalice have played over 100 shows around the country, sometimes for as little as a handful of customers. McNamee — who won’t say how much cash he’s put into Moonalice — admits that the band is losing money but says he doesn’t care. “The investment business has almost nothing where you’re in the moment,” he says. “The music business is all about that moment.”

The band has broken ground on the Internet, by rocking the first ever Twittercasts — live broadcasts of their gigs via their Twitter. The band’s sound team records, digitizes and uploads song in real time, then Tweets about its availability.

Burnett, who produced the album for free out of friendship with McNamee, shrugs when the money issue is brought up. Smith admits he became involved for practical reasons: “Work is work.” But like Burnett, he’s been won over by McNamee’s diligence and the larger financial issue: the way McNamee is supporting a network of older musicians, artists and venues alike. (McNamee co-owns San Francisco’s Great American Music Hall.) “Roger’s completely benevolent,” says Burnett. “A lot of musicians have day jobs. He just has a better day job.”


Previous Next Latest

Comments

Dj Dark Star Dan | 6/5/2009, 1:49 pm EST

I think lots of folks didn’t take Roger seriously when he first started gigging. People felt he was just buying his way into a rock and roll lifestyle. As time progressed and the music was heard, attitudes shifted 180 degrees. People started realizing that a) Roger is a pretty accomplished musician and b) his passion for his music was very real and contagious. As mentioned in the article, he has been a god-send for revered venues like the Great American in SF, he donates his time and money to charity, and keeps legendary musicians gigging. I wish them well and look forward to seeing them next time through.

Barbette Moonalice | 6/5/2009, 2:19 pm EST

Moonalice is a band that wins you over. The fabulous music, the mix of vintage players (I’m vintage myself!), the Moonalice legend, the lovable characters all meld together into one great time. Everything has come together through a ton of hard work and constant touring to make this a music act well worth seeing and hearing. I never miss them when they come around. Lucky me! I live right in their backyard. It’s a rock ‘n’ roll carnival everytime!

Mike S | 6/5/2009, 2:28 pm EST

I really like what they are doing musically and I thought the Twitter was a good use of the platform. It’s cool to see a band get behind their music, throw it all out there (for free) and let the public decide.

Vic | 6/5/2009, 3:28 pm EST

Ha! G.E. Smith is a whore…I got duped into seeing these guys play at the Mill Valley Film Festival under the guise of G.E. Smith and “special guests”…the “special guests”??? Dana Cravey on drums and “Chubby Wombat” along with his talentless wife…Poor G.E., we get it dude, he’s paying you & the other “rock stars” a ton of cash to be in his club. Have fun, but the music still sucks

the dude | 6/5/2009, 7:35 pm EST

People who don’t play music for a living don’t realize how hard it is, especially these days. Now that recorded music has no value, artists have to create new paradigms to be successful. Moonalice is definitely an example of that (as is The Roots becoming Jimmy Fallon’s house band). Props to them for having a good time and doing what they love, on their own terms.

Anonymous | 6/6/2009, 9:33 am EST

I saw Moonalice with Igor’s Egg at the Sellersville Theater and loved it! I met GE Smith’s mother that night. A charming woman. It seemed like a real home vibe that I was getting. Like how you would feel if you took your family and friends on a long cruise. So now Moonalice can say they played in the former stable to George Washington’s horse, Nelson
Happy birthday Martha

Queen Jane approx. | 6/6/2009, 12:40 pm EST

Roger McNamee is not only a financial wizard, he is a genuinely nice guy and a very good musician.He has the biggest heart of anyone in Bay Area music scene since Bill Graham..He does more benefits in a year than “BGP” /Live Nation has since Bill died(’91),( oh that’s right,THEY HAVEN’T DONE ANY!!!!
I think it’s wonderful that he is truly spreading the wealth by hiring great musicians and crew at top dollar! This is the real trickle down effect in action!)More power to him for his good work!!!
I work concerts for a living and am “another picky deadhead”. They are a genuinely fun band that I enjoy paying for, and I get in free or get paid to be at most concerts. Rock on Roger and Friends!

Aurora1957A | 6/7/2009, 7:25 am EST

I decided to see Moonalice simply as a Jack Casady fan, and was won over by the band. Jack clearly was having a blast, the jams were tasty and plentiful, and the crowd (such as it was) friendly and fun. Professional but not pompous, Roger McNamee has done a fine job doing what others only dream about. He’s one of the good guys, in my book.

Yur Maughm | 6/17/2009, 5:11 am EST

I saw these guys in Alaska and they sucked, but it’s hard to play in front of 10 people, and they were very new. They were also without Jack Casady. I will see them again as long as Casady is there, the revolving bass player doesn’t do it for me. I do like their benevolent side and the musicians are talented. I will give them another shot. Seeing/hearing GE Smith sing Sugaree was just too surreal after growing up watching him on SNL. Too weird.

Anonymous | 6/18/2009, 2:04 pm EST

Crescent City is a Lucinda Williams song…

Anonymous | 6/18/2009, 2:13 pm EST

Also, Jack Casady and Jorma Kaukonen are STILL part of Hot Tuna. A little fact checking goes a long way guys…

Sunflower | 6/19/2009, 4:48 pm EST

This band is the greatest… real people, real music, talented musicians all delivering jaw-dropping incredible performances even for very small crowds, All very approachable, and having a GREAT TIME instead of being so worried about the bucks. Their live recordings are awesome, their attention to their fans is heartwarming, and it’s great to be a part of this tribe!

Ensign | 6/23/2009, 3:28 pm EST

Moonalice attracted me to one of their shows because of the all-star lineup, especially Jack Casady. The audience may have been small, but the performance and the vibe was mighty. It’s great the way the band includes the audience as part of the whole experience, calling us The Tribe and inviting participation of one sort or another. Roger (Chubby Wombat Moonalice) may have another job (!) but he is quite dedicated to the Moonalice thing. His money infusion doesn’t scare me! They won me over, and I saw them a second time and was far from disappointed. They are fun! Go see and hear them play.

Diarmuid Harrington | 6/29/2009, 9:47 pm EST

This is a great Rolling Stone story about Moonalice.I was lucky to go and hear them at Point Arena (just north of San Francisco) this month.It was a great rock and roll concert. They have a well seasoned unique sound and they are fun.They are not far off becoming a major tour de force.
Sincerely,
Diarmuid Harrington

humboldtpat | 6/30/2009, 1:20 am EST

Iv’e seen Moonalice in 09/2007 with Jack and again without him in 12/2008. The songs, musicianship, personell, all are a really good mix of what I consider real americana blues rock. I burn all of their twitter concerts(they’re free) and my life is so much happier, even in this economy. Thank you Moonalice.

Bob Hunts | 7/6/2009, 8:05 pm EST

The poor pros are selling their credibility to be in a rich mans soulless band. Too pathetic.

Paul Moeller | 9/9/2009, 5:27 pm EST

I’ve been a GE fan for ages, and always appreciated Jefferson Airplane. So, I felt compelled to see Moonalice when they played here at Winston’s in San Diego last week. I was definately, and disappointingly, underwhelmed by their live performance. I picked up a copy of their CD, and had the same sentiments. The music felt very uninspired and unfocused. It was kinda like that cheese they put on sandwiches at Subway – not bad tasting, just bland. This article puts the whole endeavor into perspective…this is a vanity project.

Post A Comment

Caution: Off-topic comments will be deleted

Name:

Comments:



Advertisement

Advertisement