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Aerosmith Let Fans “Dream On” With Lottery Tickets

5/12/09, 4:16 pm EST

Photo: Getty

Aerosmith are teaming up with a company that produces games for state lotteries for a line of Aerosmith-branded scratch tickets that will based on the band’s songs, Billboard reports. While most lottery tickets only give the scratcher a chance at winning money, the Aerosmith games will also have prizes ranging from free concert tickets to backstage passes to merchandise and even, for what seems to be the grand prize, a private concert from the Boston band. Gaming company GTECH will handle the production of the scratch-offs after sealing the deal with the band and their publishing company Primary Wave.

Fittingly, the games’ marketing theme will be the band’s hit “Dream On,” which will also provide the theme of one of the two-dozen different scratch tickets based on Aerosmith’s music. So far, only Rhode Island and New Hampshire have signed on to host Aerosmith-themed lotteries, but GTECH anticipates more states will join in soon. “Whether you’re 70 or 20, you know a handful of Aerosmith songs and have a connection to the band. You could probably count on one hand the number of bands that would be both palatable in government-sponsored gaming and recognizable to a broad demographic. That’s why we got very excited about Aerosmith,” GTECH senior VP Ross Dalton said.

According to Billboard, in addition to an upfront fee, Aerosmith have a chance to earn a bonus based on how many tickets are sold. Aerosmith are no strangers to games, having already spawned their own Guitar Hero: Aerosmith. As Rock Daily previously reported, Steven Tyler and the rest of the band will join forces with fellow Rock & Roll Hall of Famers ZZ Top for a tour this summer. Get the dates for the Aerosmith & ZZ Top jaunt here.

Related Stories:

Aerosmith and ZZ Top Announce Summer Tour Dates
Aerosmith’s Joe Perry Talks New Album Delay, Tour With ZZ Top
At “Guitar Hero” Launch, Aerosmith Say They’re Headed to the Studio


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Comments

hello | 5/13/2009, 12:36 am EST

hi,hi, lets win together

Aero$mith | 5/13/2009, 8:17 am EST

Seems like the Boston Bad Boys are doing it ALL for the money.

Ray | 5/13/2009, 10:48 am EST

Doesn’t the day ever come when a band recognizes they’re only in it for the money at this point and finally accepts the fact they are no longer really,you know, relevant?

One would hope Aerosmith, the Stones and the Who would accept it and leave the stage gracefully, especially the Stones. Mick Jagger once said he wouldn’t be singing on a stage when he was 50 and here he is, 65 and still posing while he sings songs that are 45 years old.

As for Steven Tyler, please, I’m begging you, stop the madness and get back to Sunapee, NH … and stay there.

Debra | 5/16/2009, 9:40 pm EST

Seems to me you all are out of touch. Aerosmith is still VERY relevant, ask one of the 25,000 plus fans at a show. Nothing wrong with entertaining people with your music at any age! :)

CMOON | 7/19/2009, 10:09 pm EST

Can’t wait for the tickets.
I say, if you like the band you’ll buy a ticket…you have choice, no one is telling you, that you have to play.

I like the band and I really believe it’s a GREAT business move.

G from Cali | 11/9/2009, 2:21 pm EST

California loves Aerosmith and I know we’ll be playing. Hurry… this money is burning a hole in my pocket.

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