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Radiohead Advised to “Split Up” Prior to “In Rainbows”

5/5/09, 1:14 pm EST

Photo: Shearer/WireImage

Buried deep inside an Irish Times story about musicians surviving in the Internet age is a revelation that thankfully never became reality: Radiohead’s own managers recommended the band “split up” as the group struggled to record what eventually became In Rainbows. That’s what Brian Message, whose Courtyard Management helps oversee the band, admitted, saying that though the songs were written, the band had spent the better part of two years unable to capture the songs in the studio.

“Radiohead are a once in a generation act,” Message said. “But you have to be honest if it’s not working. You have to have passion about what you do.” The band ignored their managers’ recommendations and instead completed work on In Rainbows, which was not only critically acclaimed immediately after its surprise release, but also helped revolutionized how music is distributed in the Internet age thanks to its “pay-what-you-want” scheme, which Message reiterates was “the best thing for that band at that time.”

“We realized that, by using the Internet for the delivery of the album, we could reach 173 countries and it would cost us less than three cents a copy for distribution,” Message told the Irish Times. “Two of my partners in the management company came up with the idea of pay what you like. Both the band and us were really excited about doing something brave and a bit wacky.”

While most fans opted to pay nothing for the album, and more people downloaded In Rainbows for free illegally rather than legally, the album still entered the charts at Number One when it was officially released on January 1st, 2008 and the band still raked in the cash during their sold-out tour.

Unfortunately for snubbed fans Kanye West and Miley Cyrus, the band has still decided not to “split up”: They’ll play this year’s Reading and Leeds fests in late August.

Related Stories:

Radiohead Publishers Reveal “In Rainbows” Numbers
“In Rainbows” Quandary: Downloaders Stealing Free Music
Radiohead Respond To Miley Cyrus and Kanye West’s Post-Snub Tantrums


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Comments

livpool8 | 5/5/2009, 1:32 pm EST

Thank god they didnt split.

DGG | 5/5/2009, 1:52 pm EST

How did the pay-what-you-want thing revolutionize anything, exactly?

dude | 5/5/2009, 2:13 pm EST

yeah man, hope they stay together for a loooong time.

TK | 5/5/2009, 2:21 pm EST

DGG – What Radiohead revolutionized was the way to distribute music and the lack of need for major record label distribution. Although Radiohead certainly did not invent distributing music on the internet or music for free, they did bring it to the masses and showed a lot of other artists what is possible with the use of intenet distribution.

Nine Inch Nails split from their label and took a cue from Radiohead and really made a killing selling their album in different formats on the internet and providing a free version of the album.

I think you will see more of this in the future. Established artists will see when the record label is more of a hinderance than an asset to their creative and commercial success. Artists can distribute their music for lower prices on the internet to fans directly by avoiding the costs associated with label overhead, iTunes, and retail store markups. Many artists could give away their music as Radiohead and NIN did and still have solid revenue from merchandise and touring. We will see this more and more in the future as it has the potential to provide benefits to the artists and to the fans.

Dr Spiderhead | 5/5/2009, 2:36 pm EST

Wow! That manager really sucks. Thankfully they didn’t listen, In Rainbows was their best albums in years.

Pat | 5/5/2009, 4:15 pm EST

Great advice!

gnrbuckeye | 5/5/2009, 4:40 pm EST

Damn! I cant stand Radiohead. One of my biggest dreams for music could have been fulfilled. I solute you for your efforts Brian Message. Can we say the same thing to Nickelback before their next album?

gnrbuckeye | 5/5/2009, 4:41 pm EST

Damn! I cant stand Radiohead. One of my biggest dreams for music could have been fulfilled. I salute you for your effort’s Brian Message. Can we have someone say the same thing to Nickelback before their next album?

Black Hole Sun | 5/5/2009, 7:28 pm EST

Radiohead has changed the landscape of the music industry. It’ll be interesting to see how music will be made & distributed in the long term future and whether all artists can survive being without record labels. Look how the old Hollywood system fell apart, it used to function the exact same way as record labels, keeping a tight leash on actors and controlling what they could and could not do. We’re reaching the end of a decade, so naturally they’ll be huge changes by the next one.

x&y&g&k&r | 5/5/2009, 7:43 pm EST

Brian Message should become the manager of other acts like Jonas Brothers and Coldplay and give them the same advice.

yeeeah | 5/5/2009, 9:12 pm EST

Radiohead did right by not breaking up. Let em do it on their own terms.
But
Rollingstone please get Radioheads collective sacks out of your mouth for two seconds. They were not the first to put an album on the Net and pay-what-you-want is not revolutionary. Radiohead is a really good band but they don’t walk on water or cure cancer.

blah | 5/5/2009, 11:40 pm EST

Alright. Rolling Stone is officially senile. First, the only good songs on In Rainbows were Nude, Reckoner, and Last Flowers. The only good thing on the album before that was There There. Both those albums are tire pumping music, music you listen to when you are pumping your tires. :) Plus, wake up. Radiohead did not revolutionize the market with their pay what you want to system. Quit throwing that line around.

ksja | 5/6/2009, 2:44 am EST

They are truly a “once a generation band”.

pfunkster | 5/6/2009, 9:13 am EST

Good thing, They didn’t break up.
Abyssimal the music scene as it is
nowadays. Coldplay are a joke! They’re nothing but a Radiohead or U2 wanna be!

MUSIC FAN | 5/6/2009, 10:44 am EST

If you dont like Radiohead, you need to get your hearing checked, and you must not like to actually listen to music. Face it, they are great.

idiot | 5/6/2009, 11:16 am EST

go listen to your guns and roses gnrbuckeye. Maybe mr message should have told axl rose to call it quits and lay off the botox.

Me | 5/6/2009, 12:25 pm EST

Gawd, haters will never learn. Listen up ….. Radiohead was, is and will always be better than your favorite band, so get over it.

Poopy Pants | 5/6/2009, 12:39 pm EST

Wow man I’m so glad that Radiohead are still together. If they had broken up I wouldn’t know what other band to listen to when I’m smoking weed.

gnrbuckeye, stop posting | 5/6/2009, 1:20 pm EST

You’re giving us Guns fans a bad name…on a side note, I miss the Bends-era Radiohead. The three guitar attack was epic.

Whatever | 5/6/2009, 1:33 pm EST

Radiohead is sorta the new Floyd…trippy music for stoners. I can’t stand ‘em..they put me to sleep. Give me some Hinder!

gnrbuckeye | 5/6/2009, 1:35 pm EST

I love you Radiohead fans especially you gnrbuckeye-stop posting. Youre so easy to fluster! My original posting had the exact effect i predicted it would. I personally do not hate nor like Radiohead. I just think theyre boring. Im very indifferent but that being said they are not the gods of rock n roll like Rolling Stone and all of you have crowned them. Im not saying Guns N Roses is either but at least theyre entertaining & fun. All Radiohead does is whine. Just my opinion though. Dont get all fanatical and crazy on me now.

gnrbuckeye, stop posting | 5/6/2009, 1:59 pm EST

I’m not a “Radiohead fanatic.” I think everything through OK Computer was fantastic and then they started to lose me…as for my comment to you; I was trying to be ironical:) being a fan of Guns isn’t exactly en vogue these days.

Musicman | 5/6/2009, 2:09 pm EST

Radiohead as a whole is a bit overrated. The Bends and OK Computer are great albums, but Radiohead just went all wierd after that. Not that Amnesiac, Kid A, Hail To The Thief, and In Rainbows were terrible albums, but the music got well, boring. Rock and Roll was formed on the foundation of having a good time, and having a great punch. Jimi Hendrix, The Beatles, The Stones, Aerosmith, AC/DC, and other great acts are very energetic, not all dull and dreamy-like like the newer Radiohead. Don’t get me wrong, I like Radiohead, but they’re just overrated.

What? | 5/6/2009, 3:11 pm EST

Dull and dreamy? Have you ever SEEN a Radiohead live performance? Especially from their pre-OK Computer days?

Get real. | 5/6/2009, 3:13 pm EST

Rock and roll, musicman, was based on the blues which was, last time I checked, NOT about having a good time.

Radiohead overrated? | 5/6/2009, 3:14 pm EST

And the Rolling Stones aren’t? Please.

Yep. | 5/6/2009, 3:16 pm EST

I def agree with the last poster. AC/DC and The Stones are possibly the two most overrated bands of all time.

MYLZ | 5/6/2009, 3:18 pm EST

All, if you haven’t ever gone to a radiohead show than you wouldn’t understand!! They are the furthers thing from boring!!

Musicman | 5/6/2009, 4:02 pm EST

Yes, the blues are not all based on a good time, but also please AC/DC and the Stones overated? Those guys have sold millions of records, but so have Radiohead. What makes them top dogs are that they have all been through a lot in their careers (deaths, poor record sales, as examples) but have bounced back stayed on top. Like I said, Radiohead is a good band, but don’t lift a candle to AC/DC, Aerosmith, The Clash, Ramones, Stones, Beatles, Zeppelin, or other great rock acts because they over time have also alienated a lot of their fan base because they keep changing. Not that change is a bad thing, but they just keep selling out to what is deemed popular. AC/DC has always stuck to their guns, no matter what. True they have a couple of duds (Fly on the Wall, Blow Up Your Video). Radiohead just needs to make music that has more energy and feeling, like their earlier stuff. There is probably a million Radiohead fans who will disagree, but Radiohead needs to stop doing the soft-pop/dreamy like music and embrace their original stuff.

Musicman | 5/6/2009, 4:02 pm EST

Yes, the blues are not all based on a good time, but also please AC/DC and the Stones overated? Those guys have sold millions of records, but so have Radiohead. What makes them top dogs are that they have all been through a lot in their careers (deaths, poor record sales, as examples) but have bounced back stayed on top. Like I said, Radiohead is a good band, but don’t lift a candle to AC/DC, Aerosmith, The Clash, Ramones, Stones, Beatles, Zeppelin, or other great rock acts because they over time have also alienated a lot of their fan base because they keep changing. Not that change is a bad thing, but they just keep selling out to what is deemed popular. AC/DC has always stuck to their guns, no matter what. True they have a couple of duds (Fly on the Wall, Blow Up Your Video). Radiohead just needs to make music that has more energy and feeling, like their earlier stuff. There is probably a million Radiohead fans who will disagree, but Radiohead needs to stop doing the soft-pop/dreamy like music and embrace their original stuff.

iLly | 5/6/2009, 4:15 pm EST

Their music, it’s juts not fun. They do have some beautiful songs like “Paranoid Android” but, overall, I think they are a little bit overrated.

raisedlefteyebrow | 5/6/2009, 5:34 pm EST

Radiohead selling out to what’s popular? Do you realize how many people DIDN’T like Kid A and its following albums? They made their changes because they were tired of doing the same old same old unlike bands like AC/DC who have been doing the exact same thing for decades.

You guys keep to your “fun” music. I’ll stick to music that means something.

Mim | 5/6/2009, 5:49 pm EST

Musicman, you are an idiot! Radiohead have done the exact opposite of selling out especially with KID A onwards. Them experimenting with their music was not deemed unpopular by their record company but they did it anyway! They knew they were going to alienate fans but they took the challange and succeeded anyway.

Mim | 5/6/2009, 5:50 pm EST

Musicman, you are an idiot! Radiohead have done the exact opposite of selling out especially with KID A onwards. Them experimenting with their music was not deemed unpopular by their record company but they did it anyway! They knew they were going to alienate fans but they took the challange and succeeded anyway.

Radioheadonward | 5/6/2009, 6:15 pm EST

One of the best bands ever. They are truly one of the only bands that never gets old, and they are self-aware enough to know when to call it a day.

Radiohead still has a lot of great music to write. I hope they are around for a lot longer.

peter north | 5/6/2009, 6:18 pm EST

hinder can suck my ass ok dammit!!!

Hoov | 5/7/2009, 2:26 pm EST

pah, to each his own, but I loved the more experimental approach of all the post Ok Computer albums. if musicman wants to hear the same stuff recycled over and over again, that’s fine and good, but I am much happier hearing Radiohead create sounds and textures that I have never had the pleasure of hearing before.

Paul | 5/8/2009, 2:18 pm EST

No one likes “dirty looking” bands anymore.
They look of “we don’t care” is OVER.

everyonesucksbutme | 5/8/2009, 9:30 pm EST

radiohead are amazing

guy | 5/9/2009, 11:55 am EST

sure In rainbows wasn’t as experimental or as interesting as hail to the thief.. personally I liked hail to the thief much more.. but that doesn’t mean it wasn’t good.Cut the guys some slack 4 f sake.. Radiohead are artists.. not pop stars.. I think some people have a hard time understanding this when comparing them to bands like the rollingstones of today.. personally I don’t give a toss how they put their music out really.. as long as they’re still together and making music..

connor | 5/11/2009, 7:44 pm EST

the day Radiohead breaks up is the day I off myself(kidding)
Radiohead is the best band on earth.

pies and cakes | 5/14/2009, 4:04 am EST

thank god they didn’t break up
i’d be heartbroken

Snaves | 5/20/2009, 10:30 am EST

I don’t see why they have to make fun music, have to look clean, or have to stay the same. Radiohead does not HAVE to do anything, thats what they’re all about! Personally, I liked The Bends as much as Kid A, and I thought In Rainbows was great too. I don’t see why they would want to conform to someone else’s ideas of whats good or not, they have done what they’ve wanted for over a decade, and its got them a monstrous loyal fan base, and both critical and popular acclaim. I love Radiohead.

rockfan96 | 8/15/2009, 10:18 am EST

radiohead can suk my rockin balls

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