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Eminem Unveils Trailer For Gruesome “3 A.M.” Video

4/30/09, 9:22 am EST

Eminem took to his Twitter this morning to introduce fans to the bloody new trailer for his new Relapse single, “3 a.m.” The song is a gruesome serial killer tale, and the video trailer is a mini horror movie; the full clip, which was directed by Syndrome, will debut on HBO’s sister movie channel Cinemax this Saturday, May 2nd, at 10 p.m.

Based on the trailer, “3 a.m.” will be the polar opposite of the campy “We Made You” video, which makes sense considering the new song’s gory lyrics: “I remember the first time I dismembered a family member, December.” The trailer is eerily reminiscent to the visuals of the VHS tape that killed people in The Ring, consisting of a series of images that combine into a terrifying montage: A nurse wheels a cart down the hallway of an abandoned mental hospital, Eminem sits naked in a room and runs through the woods, corpses, scribbled notebooks and finally, Slim Shady with a butcher knife standing behind a security guard as blood literally climbs up the wall a la The Shining.

Syndrome are a three-person video-direction team that spawned from an L.A. art collective and took on the clip for Estelle’s “American Boy.”

As Rock Daily reported earlier this week, Relapse will feature 20 tracks, including the Dr. Dre-and-50 Cent collaboration “Crack A Bottle,” which was at one point destined for Fiddy’s own Before I Self Destruct. Two more singles, “Old Time’s Sake” with Dr. Dre and “Beautiful,” will also precede the album on May 5th and 12th respectively, with Relapse finally hitting stores on May 19th.

Related Stories:

Eminem’s 20-Song “Relapse” Track List Hits the Web
Eminem Goes Dark on Killer Second “Relapse” Single, “3AM”
Eminem Opens Up About “Relapse,” Acting in Shade45 Interview: “I Am Back”


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Comments

Schultz | 4/30/2009, 9:48 am EST

Say what you will about Slim, but Syndrome is/are sick

TheCoz | 4/30/2009, 9:56 am EST

I think Eminem is a very talented artist but I don’t think this the right time to be putting out a comeback album. Em found his niche in the late 90s/early 2000s when everything seemed to be right in the world and it was “fun” to be negative and bitch.

Eminem stayed relevant during the Bush era because he was one of the few superstars to openly question our government.

However, there are way too many REAL negative happenings in the world for most people to derive enjoyment out of a video/song such as “3 AM”. You want to experience fear? Look at the wars in the middle east, the recession, unemployment, swine flu, the still present vibe of potential terrorism (ie: the Air Force One photo-op gone awry) and the increasing power of American’s enemies.

Sorry Eminem, but there’s a reason junk like “17 Again” is a blockbuster. People have enough negativity in reality, no need to pay money to experience it.

tod | 4/30/2009, 11:33 am EST

Its only music you twit. Quit whining. Is this really negative. Maybe we should listen to American Idol throwaways and sing “kumbaya”.

TheCoz | 4/30/2009, 11:49 am EST

@tod

Way to miss the point entirely. I’m not saying it’s anything more than music or questioning Eminem’s talents. The point was that I don’t see this brand of music selling too well in today’s climate. Maybe I’m wrong, who knows? But if you want to act like a suburbanite wigger and support Eminem’s every move, maybe the two of you can hook up on Craigslist under “casual encounters”.

me | 4/30/2009, 12:30 pm EST

I think this preview looks like the movie “Se7en” with the notebook and all. If you watch the movie at the beginning with the NIN song, this looks alot like it.

Emazing! | 4/30/2009, 1:39 pm EST

This is Eminem at his truest. If you like this song download “Watch Dees”. Another horror rap song.

Anonymous | 4/30/2009, 2:26 pm EST

Why hasn’t Mars, Incorporated ever sued this bastard?

His very name obviously violates the M&M’s trademark.

Slim$hitty | 4/30/2009, 3:37 pm EST

How old is he now? He’s still trying to promote pill popping and his usual trash to kids.

Em got called Elvis a lot by racist blacks and hated it, but at least Elvis had fans other than suburban teenagers.

I’m not a fan of Elvis or Feminem, but I’m pretty sure he got laid a lot more than this dude.

Heezy | 4/30/2009, 3:50 pm EST

Is this dude seriosly questioning Em’s art here? Em raps about things he encountered in his real life, he doesnt care if you relate or if anyone relates its about getting his situations on paper and displaying them through this art form. You dont know what he has gone through or why he writes the lyrics he does, but i can gurantee you its not about whether it will sell or not, hes still living off money from his first album.

stupid Feminem | 4/30/2009, 4:12 pm EST

This guy sucks ass. Fuck Eminem.

Slim$hitty | 4/30/2009, 4:27 pm EST

Yes, Heezy I am questioning his “art.” He’s not rapping from real life experience. It’s all fiction.

He is a pu$$y. He’s a short, skinny ass dude with a big mouth. He pulls unloaded weapons on people?

He’s a clown.

Joey | 4/30/2009, 4:29 pm EST

Damn, that looks like a metal video, not a hip-hop one.

Joey | 4/30/2009, 4:29 pm EST

Damn, that looks like a metal video, not a hip-hop one.

Anonymous | 4/30/2009, 4:33 pm EST

Eminem will continue to thrive in today’s marketplace, because most people are totally fucking idiots with zero taste in good music, and buy whatever shit they are told, like the mindless robots they are.

dancewiththedevil | 4/30/2009, 4:38 pm EST

i thought this trailer was pretty funny. it’s probably supposed to be a joke. it would’ve been scary if anybody other than slim acted in this. he just makes the trailer funny.

Imp | 4/30/2009, 7:01 pm EST

KLF’s 3AM Eternal DESTROYS this crap.

Rob Thomas | 4/30/2009, 9:31 pm EST

I dare say Matchbox 20’s “3 AM” destroys this crap. Well I said babyyyyy…It’s 3 AM, I must be lonely huh…..

Charles | 4/30/2009, 9:53 pm EST

all you haters judging him….this song is classic slim shady mind and accent…if this is a classic album, i garuntee yall will all be on his nuts again and act like yall thought all of the songs were great…

m'enime | 4/30/2009, 10:04 pm EST

hes great…he’ll be around forever. he’s hot. the only thing is, this last video, with the star trek theme…I realised Eminem is like the Wierd Al of hip-hop. Dontcha think?

slim jim dick | 4/30/2009, 11:13 pm EST

hey rollin bitches bring that shit to the floor and bring yo a game mofuckas!~!~~WEE

David A. | 5/1/2009, 1:37 pm EST

If you don’t like orignal lyrics (no one writes like him), sick flow (basically the best),amazing beats (Dr. Dre), and new concepts (no one else is writing rap horror songs-everyone is writing club bangers)… then yeah I guess Em sucks…ridiculous

susan | 5/1/2009, 2:14 pm EST

Looks gross. He’d better hope this song does better then the last. It only made it to #9 on the billboard hot 100. Not good for a first release.

JJ | 5/1/2009, 2:46 pm EST

It looks s-c-a-r-y.

deiderique | 5/1/2009, 11:06 pm EST

can’t wait….

Mike | 5/2/2009, 3:30 pm EST

This video is disturbing.

jizzforfun | 5/3/2009, 10:10 am EST

I think emInem is back with good Music I’m not gonna quit on em now. I’m going to VA beach tho

fuk u haterz | 5/3/2009, 11:06 pm EST

emz the shit an nobody can fucK wit him lyricly

AnnieC | 5/4/2009, 12:04 pm EST

I will take Chris Daughtry over Adam Lambert any day.

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