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Eminem Pens Ode to Detroit for NCAA Final Four PSA

4/6/09, 3:09 pm EST

Many cities are hurting in the recession, but maybe none more so than Detroit. With its backbone — the automobile industry, the subject of recent RS story Motor City Breakdown — teetering on the brink of bankruptcy, Detroit has been hit hard, but as rapper Eminem says in a new PSA, they’ll persevere. The video above, courtesy of RapRadar, is Slim Shady’s ode to his hometown, filmed to celebrate the city and give national attention to its dilemmas as it hosts this year’s NCAA Final Four. Motown’s citizens will get a brief distraction from their economic struggles later as their home state Michigan State Spartans attempt to defeat the favored University of North Carolina Tar Heels in tonight’s NCAA Championship game.

After spending the past few years in near-seclusion, Eminem seems to be everywhere recently, from “Crack A Bottle” with Dr. Dre and 50 Cent to inducting Run-DMC into the Rock and Roll Hall of Fame to the Palms Casino in Las Vegas to film the video for “We Made You,” off his upcoming Relapse. That video is set to debut tomorrow morning, April 7th, on MTV and all its sister stations. As Rock Daily previously noted, the clip — which also features 50 Cent and Dr. Dre — references the film Rain Man.

Relapse is due out May 19th, and will be followed by a second album due out later this year. For much more on Relapse, check out our Spring Music Preview:

Spring Music Preview: Inside 45 of the Year’s Biggest Albums

Related Stories:

First Photo of Eminem With Dr. Dre, 50 Cent on “We Made You” Video Set Emerges
Eminem Confirms Two 2009 Albums: “Relapse” Due May 19th
Eminem, Jimmy Page, Flea Among Presenters At 2009 Rock and Roll Hall of Fame Ceremony


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Comments

Anonymous | 4/6/2009, 3:22 pm EST

I love how Rolling Stone shits on 50 Cent left and right simply because they like Kanye West better, but sits here and praises Eminem. Get it together RS!

Response to anonymous | 4/6/2009, 3:55 pm EST

The reason why RS praises Eminem is because, contrary to 50 Cent, Eminem actually has lyrical talent.

The Hater | 4/6/2009, 4:21 pm EST

Eminem is a stand-up comedian, not a musician.

Johanna | 4/6/2009, 7:20 pm EST

As a Detroiter, I can tell you that nothing is going to be able to “distract” us from our economic situation. No matter what Eminem says about us getting through it, things are shit here – and neither Eminem nor the Final Four are making us feel all that much better. Come live here for a month and see how happy you feel.

proud of him | 4/7/2009, 8:50 am EST

This is for all the comments criticizing eminem AND Detroit…He doesn’t have to be here, he’s rich, he could simply move to L.A. and forget about Detroit, but he doesn’t, he’s here supporting our city and proud to be from Detroit. Give him some credit for that. I think he’s not only an awesome artist, but also a good person who doesn’t forget about where he came from!! Good for him!

Jennifer | 9/22/2009, 7:26 pm EST

I hear you – I am proud of him. As a native Detroiter now in S. California I am putting a global alternative energy infrastructure business together and plan on putting a very solid piece of it in the “Motor” City, near WSU (my undergrad). We’ve got to get rid of that “Motor” – about thirty years too late.

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