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Jay-Z has quietly launched his next venture, a new record label called StarRoc. For the label, Jay will team up with Norwegian production duo Stargate, the masterminds behind Rihanna’s “Take A Bow” and Ne-Yo’s “So Sick.” The record label is only one facet of the huge 360 deal Jay signed with concert giant Live Nation. Merchandise, tours and a music-publishing arm are all involved in the deal that netted Jigga $150 million. The new label will make its headquarters at Hova’s Roc the Mic recording studio in Manhattan, and will both release new Jay-Z albums as well as develop new talent. Under the terms of StarRoc, the label is a 50/50 partnership between Jay-Z and Stargate.

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