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Maybe Pulling Songs From iTunes Isn’t a Good Idea: Estelle’s Sales Drop

9/2/08, 10:55 am EST

Image courtesy of Apple

After Kid Rock’s Rock N Roll Jesus enjoyed a sales boost thanks to hit single “All Summer Long” — which isn’t available on iTunes — Warner Music attempted a similar strategy with their new artist Estelle, who had a Top 10 hit at the time with “American Boy” (which features Kanye West). Estelle’s album Shine was pulled from iTunes — and then the song and album both plummeted down the charts. “American Boy” dropped from 11 to 37 on Billboard’s singles chart. On the download chart, the song has fallen from six to 59, and a cover version of “American Boy” by the Studio All-Stars is outselling Estelle’s own version due to its availability on iTunes. The backfire has Warner considering whether they can reach a deal to sell only full albums on digital-music services, as opposed to single songs (iTunes discourages labels from selling full albums). The “American Boy” decline also spotlights iTunes’ dominance, since Estelle’s song is still available on Amazon, Napster and Rhapsody. The Wall Street Journal reports that iTunes sells 90 percent of digital music in the U.S., and is the nation’s largest music retailer (besting even Wal-Mart).

Related Stories:
Kid Rock’s Hot Summer; No iTunes Required
Breaking Artist: Estelle


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Comments

jo | 9/2/2008, 6:40 pm EST

Rednecks dont have computers!

Roger | 9/2/2008, 6:13 pm EST

Kid Rock’s demographic probably don’t download (or use computers), and Estelle’s demographic (if she has one) does (downloads/use computers), it’s as simple as that.

Jordan | 9/2/2008, 3:46 pm EST

I agree with most of the posts here, but I have a different point. Why is Rolling Stone even commenting on this yet? Why not give it a few weeks and see if this actually works for Estelle’s CD? It’s silly for the industry to expect people to turn around in one week and start buying an album. Hell, the track is still building at radio, so people who don’t download may just be hearing for the first time now. I guess we live in such an instant society that it is hard to let artists grow anymore.

Bitch Tits | 9/2/2008, 3:04 pm EST

Record labels should come up with a new strategy. Heres my idea: Singles artists release singles to radio and an EP of their collected singles in the span of 12-18 months ( a 5-8 song EP for a reasonable price at retailers) Also, since the EP contains only the singles they record iTunes can sell it as an album only release for 5 or 6 bucks total) Album artists continue to make LPs…

Jungleland | 9/2/2008, 2:22 pm EST

People who buy singles need iTunes. Kid Rock actually has a reputation and can sell a full album. Who is Estelle??? Why would I pay $17.99 for the CD, even if I liked the single? (Esp when I can download it for free just about everywhere)

The last 5 years have shown more about how some artists are ALBUM artists and some are SINGLES artists.

I think it’s ok to be one or the other, just that labels like EVERY artist to be both.

The Graveyard | 9/2/2008, 12:55 pm EST

That’s exactly what I was thinking. The artists that sell cds are those that appeal to a demographic that actually buys cds. People who aren’t that technologically savvy, or young kids who don’t have access to a downloading computer (hello, Disney).

The artists that appeal to college-age kids, middle class, or tech-savvy people are all just downloading them.

Anonymous | 9/2/2008, 12:12 pm EST

I seriously think that people who work for major labels are idiots. Kid Rock’s demographic is completely different (and, as such, more likely to still buy cd’s) as Estelle/Kanye West or anything of that ilk. These people need to get their heads checked, spend a little less time sniffing blow and back patting and spend some time actually researching what they’re selling and to whom they’re selling it.

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