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Nine Inch Nails Plan Pre-Sale, Personalized Tickets for Upcoming Tour

4/29/08, 10:40 am EST

Hoping to prevent scalpers from profiting off their upcoming tour — and to ensure the true fans get front row — Nine Inch Nails will offer their fans a limited allotment of best available seating before the tickets go on sale to the general public. NIN will begin selling those tickets at their official website seventy-two hours before the official on-sale date. To further stonewall those scheming scalpers and ticket brokers, each ticket is imprinted with the purchasers’ name, and can only be acquired the day of the show at the will-call window with an ID that matches the name of the ticket. Then, upon receiving the tickets, the person whose name is inscribed on the ticket must immediately enter the venue, making it impossible to run back to the parking lot and sell it to some buyer from CraigsList. Pre-sales are expected to begin Wednesday with the band’s Lexington, Kentucky, show. And remember, we’re less than a week away from the big announcement Trent Reznor has been teasing over at his website.

[Photo: Getty]


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Comments

stuck with tix cant use | 8/23/2008, 1:58 am EST

I can go to the show now. Cant get refund and cant even give to friends. What can i do? Plan better = suck me

australiayes | 5/12/2008, 12:21 am EST

were told came a real reminded acorns places cutting off of my woods about pretty reaction When now

red-haired goddess | 4/30/2008, 3:05 am EST

Same old crap from Trent? Yeah, okay. He’s only made 18 albums in 19 years. No one’s even close to being that prolific. And I’m sure you own all 18 albums, right (I don’t either, I only own 15 of them)? Whatever.

arch stanton | 4/30/2008, 2:11 am EST

Trent is just embaressed he lost all his money in the ninties without knowing it. The fool has to keep touring playing the same old crap he played ten years ago. Hes probably paying the scalpers to give him a cut. Once a fool always a fool.

Confused | 4/30/2008, 12:49 am EST

Bands like Pearl Jam have been doing this since the mid 90’s…why is this idea being made out to be such a new brilliant idea? Let me guess next NIN will sell official bootlegs of each show on their website to avoid bootleggers from making big profit off their art! I think it is a great idea, but come on…this is nothing new.

Nine to Nine | 4/29/2008, 8:41 pm EST

I guess that Nine was fool…like doesn’t have anymore…
Everyone can see that it’s a big mistake…

# 1 NIN Fan ! | 4/29/2008, 4:28 pm EST

Trent Razor is a genius in that he be really care for the music and his fans. His plan show that he want the fan like me to be at the font seats who pay the good money to go see the Nine Itch Nails play than see poeple getting ripped off by the scalping poeple. Music need more bands like Nine Itch Nails who care and love of the music than be in it for loving of the money. I can’t wait to go see Trent Razor live as I go all the time when they come around and I is the biggest fan in whole world. ROCK ON Tent Razor!!! We loves you and likes what you is doing!!

I Am A Scalper | 4/29/2008, 4:01 pm EST

What’s to stop a local scalper from buy 4 tickets through NIN’s fanclub…. selling 3 of those tickets for a HUGE amount of money…. meeting his buyer(s) in the parking lot just before the show… picking up his order from will-call, since he is the original purchaser….. then walking in to the venue with his buyer(s)… then leaving the show, once his buyers are safely inside the venue, with their front row seats????

(and if that scalper wants to double up with extra orders, he can get his friends and/or family to buy more, and repeat the steps…)

Sorry NIN, your attempts should make scalping less rampant, but its not foolproof.

Furthermore, what will happen is there will be fewer front row seats on the market, forcing the desperate fans who missed out on the presale, to now have to pay even HIGHER prices, than if it was a widely open market. Nice going, Trent!

Los | 4/29/2008, 2:55 pm EST

Sorry, NIN, not HIH (wheres my spellcheck).

Los | 4/29/2008, 2:54 pm EST

I second leo3375’s comment greatly. They could literally do an entire issue on the online music revolution (Radiohead, HIH, Saul Williams, the list goes on and on) but instead they put these talentless media whores on the cover like they have anything to do with music, or any other topic of true relevance for that matter.

leo3375 | 4/29/2008, 2:45 pm EST

Let me see if I have this straight: Trent’s revolutionizing music distribution and has established a system of selling tickets that should (theoretically) keep scalpers from getting the best tickets. He’s getting lots of praise for his innovations and his relationship with his fanbase from your bloggers. Sounds like someone wirthy of a cover story in your magazine. But instead you decide to put the “stars” of “The Hills” on the cover. Care to explain the logic here?

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