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Record Executives Literally Cannot Give CDs Away

1/14/08, 1:11 pm EST

Looking for a moment when the music business truly knew its goose was cooked? Here’s a harrowing anecdote from the new issue of The Economist’s story about the industry’s awful year. In 2006 some EMI executives invited a group of sixteen-year-olds to pick their brain about music:

At the end of the session the EMI bosses thanked them for their comments and told them to help themselves to a big pile of CDs sitting on a table. But none of the teens took any of the CDs, even though they were free. “That was the moment we realised the game was completely up,” says a person who was there.


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Comments

llukax | 1/14/2008, 2:01 pm EST

Use DVDs, or Blue Ray! CD’s are ancient. Throw some concert footage on there or something and stop selling CDs.
If they miss out on the next technological breakthrough THEN it’s over.
Do you think a car thief would want to steal my ‘94 toyota? Sure it’s easier to steal than a brand new Lexus, but it’s fuckin’ OLD man.
Nobody is going to steal 7 gb for one song.

Concert Junkie | 1/14/2008, 2:05 pm EST

maybe the cds sucked…

Comfort Inn | 1/14/2008, 2:23 pm EST

Maybe the big pile was shit.

llukax | 1/14/2008, 2:34 pm EST

i doubt the cd’s were shit. Have you seen this company’s roster?

Scott P | 1/14/2008, 2:54 pm EST

I’m with Comfort and Concert, I’d like to know what cd’s were in this giant pile for them to pick from.

Marty P. | 1/14/2008, 4:21 pm EST

Perhaps they were Bob Dylan cd’s?

pope | 1/14/2008, 4:51 pm EST

“Perhaps they were Bob Dylan cd’s?”
Haha true true

Jeremy | 1/14/2008, 5:06 pm EST

When something is free,
you don’t question it.

You take the CDs,
give them a spin,
keep if they’re worth it,
sell/regift if they’re not.

I’m 15,
but I worry.
Those kids make teens seem stupid…

It’s free! It’s not an STD!
What more do you want??

Bunny | 1/14/2008, 5:51 pm EST

Why just 16 year olds? My taste in music at 16 was pretty bad.

Johnny Kickass | 1/14/2008, 7:14 pm EST

The kids not taking the cd’s is nothing new. If you don’t like the music, you dont want it, period – even if it’s free.

Quincy Jones used to give away free records on the street, but found out people wouldnt take it unless they already liked the artist – even though it was FREE.

red-haired goddess | 1/14/2008, 9:49 pm EST

It’s has nothing to do with the music, all these kids brains are fried from taking the pot!

Sabrina | 1/15/2008, 9:55 am EST

Maybe the CDs were from artists that the young people simply weren’t interested in? I wonder if it would’ve made a difference if there’d been 26 year old, 36 year olds or *gasp* aging babes like 46 year old me in that group! Just goes to show that the recording industry needs to pay more attention to its older market, not just adolescents! It’s us “mom rockers” who are buying the CDs and concert tickets, not the teenagers.

Besides, these days it’s all about downloads anyway…and not just with teenagers, either. I tend to go for iTunes downloads more so than buying CDs from any brick and morter store, unless it’s a special limited edition of some sort for an artist I’ve been a longtime fan of..and even in those cases I’m more apt to purchase direct from the recording artist’s merch site or amazon.com.

acrossthepond | 1/15/2008, 10:31 am EST

I would have to say that the CD’s they put out were probably the $6.99 Walmart specials. You can only have so many coasters for drinks.

pot taker | 1/15/2008, 10:45 am EST

red-haired goddess said “taking the pot” Just how does one “take pot”?

133 | 1/15/2008, 11:10 am EST

i take them all, only if i was there… /kid

Jarrod | 1/16/2008, 11:35 pm EST

CD? What’s a CD?

B. Breeg | 4/4/2008, 11:22 am EST

What? Who wouldn’t take a free cd? You could just burn the album!

jazzcannon | 4/6/2008, 2:05 am EST

I am sure it was a bunch of New York City private school little rich brats. Not a slur to NYC (I have lived in Manhattan since 1980.) These record executives are sweating it out in their easy chairs on the 45th floor of their offices and they asked little Connor or Little Lily to bring their friends in to get input from the “kids in the streets”. Beleive me if they ventured across the river to a true middle-class or lower middle class public High School in Jersey the kids would have provided better feedback and snatched up every CD. (Even if it was to sell them later for a buck to get something they really wanted!) You get a bunch of Dalton brats together (I think the tuition for an 8th grader is like $35,000 a year if they let you in!) do you really think they would be impressed? These record company people deserve all they get! Take the music back to the streets! TO THE PEOPLE! Sell your CD’s for a fiver at your gigs! The next ten years will be as exciting as when punk rock started and bands released their own records D.I.Y. style!

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